For the Trust Auto Group’s two Suzuki dealerships in the Western Cape, Christmas comes early this year with a bag full of accolades received at the Dealer Conference held by the manufacturer.
Both dealerships are managed by André Swart. He has more than 15 years’ experience in the motor retail sector across different groups and brands.
The top honour as the overall Suzuki Dealer of the Year for 2021 was won by Suzuki Helderberg. Add to this, the Helderberg dealership also won the category for best Medium Dealer of the Year, while the Cape Town dealership walked away with the title of Small Dealership of the Year. Grant Saunders from the Cape Town dealership was rewarded as the Top Parts Manager.
Both dealerships additionally received Elite Dealership status, the highest honour in the Suzuki dealership ranking system with only seven branches on this list.
Last year, Suzuki Helderberg also won the Best Medium Dealer award while the new Cape Town dealership was highlighted as the “Dealership to Watch”.
“This achievement is amazing and is a result of an effort second to none by a group of highly motivated and skilled staff at both dealerships,” André tells Dealerfloor.
“It shows what can be done when you have the right people in the right positions. Our team members are dedicated and apply themselves as if it were each and every one’s own business. I said it before, and it still holds true – a satisfied customer is good for business – and I might add this can only be achieved by a dedicated team.”
André says although the running of business across all departments is monitored on a regular basis, which gives them a good idea where they are heading, being awarded the title as overall Dealer of the Year still comes as a surprise. “It is heart-warming to know the effort we put in is seen and recognised by our head office.
“I am very proud of Helderberg winning the Medium category for the second consecutive year and off course the big one – Dealer of the Year. We will most certainly do everything possible to retain the overall title, something that I believe only happened once before in the Suzuki awards’ history.”
He is also very pleased with the tremendous progress of Suzuki Cape Town, which is only two years old and which has already achieved the prestigious Elite Dealership status. “Suzuki Cape Town is doing exceptionally well and having a dealership in the heart of the central business district proved to be a winning recipe.”
Asked about the customer base of both dealerships, André says they could not be more different. “Suzuki Cape Town attracts a higher LSM customer, and a vehicle like the Jimny is a big hit among city dwellers. The cuteness factor and on the practical side, the fact that it is easier to get parking with a Jimny in the city, make it immensely popular.
At the Helderberg dealership it is more family-orientated buyers and students with vehicles such as the Brezza, Swift, Baleno and S-Presso that are well liked. It is a more evenly spread across the different Suzuki ranges that appeal to customers here,” he says.
Electric vehicles (EVs) have introduced a whole new vocabulary into motoring. Instead of simply talking about litres of fuel, cylinders and kilometres per tank, motorists are now confronted with kW, kWh, AC, DC, WLTP, regenerative braking and a host of other terms.
Young South African motorists are increasingly opting for more affordable and practical vehicles as the cost of living puts pressure on household budgets, while still maintaining comprehensive insurance cover.
The row over BMW’s Spider-Man promotion is not really about superheroes. It is about trust, control and the creeping feeling that modern cars are becoming digital platforms first and private possessions second.
Advertisement
Advertisement
Cars are the ultimate symbol of freedom, independence and individualism. They offer the freedom to ‘go anywhere,’ whenever it suits and with whom one chooses.
Sarah Redshaw
Geely has joined the Volkswagen and Audi Used dealership in Rustenburg, expanding the Super Group operation into a three-brand dealership under the leadership of Dealer Principal Ryan Pepler.
Hyundai East Rand has been honoured as one of the 2026 Hyundai Global Top 100 Dealerships, placing it among the highest‑performing Hyundai dealerships worldwide.
Hyundai Springfield Park has capped an exceptional year by earning a place among Hyundai Motor Company’s 2026 Global Top 100 Dealerships, adding international recognition to its title as Hyundai Automotive South Africa’s Overall Dealer of the Year for 2025.
