Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
Stellantis has grown its dealer representation in Gauteng to thirteen with the introduction of Super Group Menlyn’s new showroom in Pretoria.
The new showroom will sell and service Fiat, Jeep and Alfa Romeo.
Super Group Menlyn joins Grand Central Motors and McCarthy’s Centurion to service customers in the area. Located in a highly visible and accessible area in Menlyn, Super Group Menlyn is a “full-service” dealership.
Leading the team at Super Group Menlyn, is Dealer Manager, Elaine Roets, who is no stranger to the Fiat, Alfa Romeo and Jeep brands. Elaine will continue to manage the East Rand dealership. She brings a wealth of brand experience immediately to the new showroom floors and workshop.
“I’m excited to take on the additional responsibilities in a new region,” said Elaine. “Our teams on the East Rand and in Menlyn are passionate about the brands, and the sharing of knowledge across the two dealerships should be of great benefit to all customers.”
The dealership, which officially opened on 6 April. Super Group was founded in 1986 and it comprises 42 dealerships across South Africa offering 24 of the major brands sold in the country. It is listed on the Johannesburg Stock Exchange and is among the top ten JSE Empowered Companies.
“We believe the current mix of dealers in the Gauteng North region will bolster our customer experience in our constant drive for improved customer satisfaction,” says Stellantis’s Leslie Ramsoomar. “Super Group Menlyn is a full-service dealership across both new and used vehicle sales and aftersales, and we look forward to working with them.”
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
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