Super Group expands JLR footprint in Limpopo

Super Group has expanded its footprint of Jaguar Land Rover retailers in South Africa with the opening of Jaguar Land Rover Limpopo in the city of Polokwane.

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Jaguar Land Rover South Africa now offers its clients the convenience and flexibility to purchase new vehicles through a variety of channels online, face-to-face at a retailer, or online or a combination of both.

This latest expansion, together with Super Group’s existing Jaguar Land Rover retailers located on the East Rand, and in Rustenburg and Nelspruit, demonstrates the group’s commitment to developing the South African automotive industry and to delivering customer service for Jaguar and Land Rover clients in these regions.

Super Group is the new agent for Jaguar Land Rover in Polokwane in Limpopo.

Richard Gouverneur, Managing Director, Jaguar Land Rover South Africa, said: “We are pleased to have a partnership with Super Group, and the opening of the Jaguar Land Rover retailer in Polokwane will ensure that we continue to offer clients in the area a seamless purchasing and service experience.”

Johan Coetzee, Super Group Franchise Executive, said: “Jaguar and Land Rover are known across the world for their unparalleled performance and design. We look forward to leveraging our expertise and resources to help them grow their local client base.”

Comfortable waiting area for customers at the dealership.

In addition to the selection of vehicles available in stock at the new Limpopo retailer, clients in the region, and anywhere in South Africa, can now also access a much wider variety of immediately available vehicles from any Jaguar Land Rover retailer nationwide. All new vehicle stock is visible through new, dedicated e-commerce websites at and

These sites offer clients the ability to reserve vehicles, apply for finance pre-approvals, request trade-in value estimates and complete purchase transactions all at a time and place convenient to them. The wider choice and flexibility then return to the client’s preferred retailer of choice, including Limpopo, to facilitate delivery of their new Jaguar or Land Rover.

Some new models on the dealer floor in Limpopo.

Today's model range on the Jaguar side in South Africa comprises the F-TYPE sports car, F-Pace performance SUV, E-Pace compact performance SUV and the all-electric performance SUV, the I-Pace.

The Land Rover brand is represented by the Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque.

Jaguar Land Rover Limpopo is located at 1 Buffalo Thorn Street, Baobab Gardens, Munnik Avenue, Polokwane, 0699 and can be reached at 015-590-2900.

Led by Johan Coetzee, who has been with Jaguar Land Rover for 16 years, Super Group has received numerous accolades for sales and service, including the Overall Sales Retailer of the Year for 2022. This recognition is testament to the team’s expertise and commitment to excellence.

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