Stop horsing around

What two traits do tractor salesmen, truck dealers and purveyors of premium sports cars have in common? They all still sell in old-fashioned horsepower… and few of them know what horse they are talking about.

KZN s7 Lucky Longwane Desmond Govenden

Dealerfloor spoke to three experts to get answers from the horses’ mouths, so to speak, as to why they don’t count their power in ponies, but in watts and newtons.

What they didn’t teach at school

Horsepower is an arbitrary metric that Scottish inventor, James Watt, and his business partner, Matthew Boulton, came up with as a marketing ploy to sell more steam engines to farmers in the 1780s.

Back then, farmers knew horses, not engines, and Watt thought they would relate better to his machines if he could compare the power of compressed steam to that of a team of horses. After observing a few ponies at work, he literally thumb sucked their peak work rate and multiplied this number to apply to larger horses.

Watt and Boulton’s marketing metric was totally arbitrary, but the image of a team of invisible but gleamingly powerful horses harnessed to the vehicle is so seductive that tractor, truck and Italian sports cars sellers still use it to sell today — and they all need to learn their newtons, according to our experts.

Too many flavours

Desmond ‘Dizzy’ Govenden, owner of DY Performance in KZN, says his biggest problem with using horsepower as a reference is that there are too many flavours.

Wikipedia lists eight formulas to determine horsepower in use by engineers and tax authorities; four places in an engine to measure different outputs and eight different engine power test standards, with several sub-categories.

The one most used in South Africa, brake horsepower (bhp), for example, has gross bhp, net bhp and certified bhp, depending on how the measuring was done.

British and American engineers nowadays use the metric brake horsepower, (although imperial horsepower is far from dead) but their Bbhp differs from Germany’s pferdestarke (PS); Italy’s cavallo vapore (CV) and France’s chevaux vapeur (CV). On top of this, the French CV is not the same as the Italian CV, because like RAC bhp, CV does not refer to the any actual power output but taxable horsepower, which differs from government to government.

To add to the confusion, when Japanese car makers list horsepower numbers instead of using one of their three JIS power codes, they are as likely to use Pf as they are to choose the French CV — in either metric or imperial units.

By comparison, Govenden just measures the output of the vehicles he has tuned on the wheels via a dynamometer to get the engine’s actual torque on the road (Nm) and the engine’s peak work rate kW.

Lucky Longwane and Dizzy Govenden
Lucky Longwane and drag racing, spinning and track champion Desmond ‘Dizzy’ Govenden of DY Performance in a BMW which they are converting into ‘more of a toy for drag, drift, track and spinning’.

Go with Messrs Watt and Newton

Lunga Sibiya, auto electrician and truck brake specialist in the KwaZulu-Natal Midlands, says his problem with horsepower is that it tells you very little about an engine. By comparison, the watts tell you how “fit” an engine is, while the newtons show the size of the same engine’s muscles, enabling buyers to match a vehicle to their needs.

Think of the engine as a person lifting weights. Lots of kilo-watts show you the person can do many fast repetitions without tearing a muscle (or in the engine’s case, popping a con-rod). Examples of vehicles that use high-revving kilo-watts are sports cars and motorbikes.

The newton metres, on the other hand, tell you how strong the athlete’s muscles are. Bigger muscles mean heavier weights. Trucks and bakkies that pull heavy trailers use lots of newtons. For workhorse, diesel bakkies, a 2.5 turbo diesel must these days deliver at least 300 newtons if its owner wants to rub shoulders with the big boys at the bar, while the premium bakkies all boast 400 or more newtons.

Match power needs to budgets

Jens Denks, an ICE-turned EV mechanic (that’s Internal Combustion Engines and Electric Vehicles) in Windhoek, reckons many customers still believe they need a 2-litre, not realising that a 2020 Ford Fiesta 1-litre delivers 74 kW and 170 Nm, with six gear ratios and a third gear so long it acts like an automatic in city traffic. For comparison, a 1976 Ford Cortina 2-litre delivered 75 kW and 153 Nm, with only four forward gears.

Denks says these figures are typical of engine advances in all brands and underline why European and Indian drivers prefer smaller cars. The sales figures for the entry-level Datsun Go, Renault Kwid and Suzuki Espresso in South Africa show new car buyers are also moving away from the American mantra of “no replacement for displacement” to choose a car with the lowest possible running costs.

Denks says he feels he serves his customers best when he can perfectly match their transport needs and budgets with the right engine output that will burn the least fuel.

More Dealer News stories

Fury adds Fiat and Jeep to the Honda, Suzuki mix

Fury adds Fiat and Jeep to the Honda, Suzuki mix

Following a few weeks of furious activity at the Fury dealership in Pietermaritzburg, dealer principal Duncan Parsons proudly cut the ribbon to the new Fiat and Jeep side of the business on November 25.

  • 27 November 2020
Mitsubishi dealers join charity book drive

Mitsubishi dealers join charity book drive

Mitsubishi Motors South Africa (MMSA) is hosting a golf day on 3 December 2020 to support JOE Lil’brary and opening the doors of all 41 dealers to collect donated books.

  • 26 November 2020
VW Barons has a hail of a sale

VW Barons has a hail of a sale

“When life hands you hail, you make a sale,” is the philosophy at the VW Barons dealership in Pietermaritzburg. New Car sales manager Darryl Chetty told Dealerfloor a recent hail storm damaged 20 new cars, which he immediately advertised at discount prices in “A Hail of a Sale”.

  • 25 November 2020