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- Industry News
- 25 November 2024
Stellantis announces the expansion of its multi-franchise dealer network with the introduction of FIAT and Jeep® brands at the Westvaal Nelspruit facility in Mpumalanga.
This expansion strengthens its commitment to making these iconic brands more accessible to customers, offering a seamless and convenient experience, says the manufacturer.
Westvaal Nelspruit, already home to Opel, Peugeot and Citroën, continues to grow its offerings, enhancing Stellantis’s presence in the region. The dealership’s addition of FIAT and Jeep® underlines the dealer growth in the region and reflects Stellantis's position as one of the largest importers in the South African motor industry.
“We’re excited to be expanding our relationship with the Westvaal Motor Group. This partnership not only broadens our reach but also enhances our ability to offer exceptional service to our customers,” says Mike Whitfield, Managing Director of Stellantis South Africa. “By bringing FIAT and Jeep® closer to our customers in Mpumalanga, we are making these outstanding brands and their products more accessible.”
Leading the Nelspruit team is Dealer Manager L-J Pretorius, who expressed gratitude for the continued support of the local community. “We thank Stellantis for entrusting us with two more of their brands. Our team is dedicated to upholding the high standards of customer care and service that our customers expect,” says L-J.
With outlets in Nelspruit, Paarl, Polokwane, Menlyn and Secunda, the Westvaal Motor Group remains committed to providing the best automotive solutions to local communities.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.