The expansion of the Stellantis dealer network continues, with the latest addition being the new Reeds Bellville facility in the Western Cape for Jeep, Fiat and Fiat Professional.
Reeds Bellville already has Opel facilities in the group. The expansion will bolster dealer representation across the Western Cape in support of Stellantis’s ambitious expansion plans.
The dealer representation in the Western Cape now ensures that customers have easy access to dealerships, providing a convenient sales and aftersales experience to most customers. The standards of those facilities are tightly managed to provide the best possible customer experience.
The Reeds Motor Group originated in the Cape Town business centre in 1910. Brothers Alfred and Arthur Reed continued the expansion, and the family business ultimately became part of a larger group, currently owned by the CFAO Group.
“We are always pleased to broaden relationships with existing dealers in our network,” says Leslie Ramsoomar, Managing Director of Stellantis South Africa. “Reeds Bellville is firmly entrenched in our approach to customers and has enviable success in supporting our constant drive for improved customer satisfaction.”
Leading the team at Reeds Bellville is Dealer Manager, Jacques Rudman. “For over a century, we’ve been bringing the best car experience to Cape Town,” says Rudman. “We’re excited to add Fiat, Fiat Professional and Jeep to our arsenal of fantastic brands.”
Reeds Bellville is complemented by outlets in Claremont and N1 City and is committed to providing the best automotive solutions in the area.
The Automotive Business Council (naamsa) recently submitted its quarterly review of business conditions for the South African motor vehicle manufacturing industry, during the second quarter of 2025, to the Department of Trade, Industry and Competition (DTCI).
Africa's automotive sector is experiencing a significant transformation, with Morocco emerging as a rising star while traditional leader, South Africa, faces mounting challenges.
Volvo Car South Africa expanded its electric line-up with the local introduction of the EX30 Cross Country, the Swedish brand’s first electric Cross Country variant.
Advertisement
Advertisement
If you are not taking care of your customer, your competitor will.
Bob Hooey
The used car group, Cubbi, has officially opened the doors of its new flagship megastore in Germiston, a site with more than 300 vehicles ranging from entry-level hatchbacks to premium SUVs.
The grass is not always greener on the other side, and now I am back home in the Free State with my new family, the BB Group.
South Africa's premium automotive sector has experienced unprecedented consolidation over the last two years, with multiple luxury brands restructuring their dealership networks in response to declining sales, economic pressures, and shifting consumer preferences.
