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- Product News
- 21 November 2024
The expansion of the Stellantis dealer network continues, with the latest addition being the new Reeds Bellville facility in the Western Cape for Jeep, Fiat and Fiat Professional.
Reeds Bellville already has Opel facilities in the group. The expansion will bolster dealer representation across the Western Cape in support of Stellantis’s ambitious expansion plans.
The dealer representation in the Western Cape now ensures that customers have easy access to dealerships, providing a convenient sales and aftersales experience to most customers. The standards of those facilities are tightly managed to provide the best possible customer experience.
The Reeds Motor Group originated in the Cape Town business centre in 1910. Brothers Alfred and Arthur Reed continued the expansion, and the family business ultimately became part of a larger group, currently owned by the CFAO Group.
“We are always pleased to broaden relationships with existing dealers in our network,” says Leslie Ramsoomar, Managing Director of Stellantis South Africa. “Reeds Bellville is firmly entrenched in our approach to customers and has enviable success in supporting our constant drive for improved customer satisfaction.”
Leading the team at Reeds Bellville is Dealer Manager, Jacques Rudman. “For over a century, we’ve been bringing the best car experience to Cape Town,” says Rudman. “We’re excited to add Fiat, Fiat Professional and Jeep to our arsenal of fantastic brands.”
Reeds Bellville is complemented by outlets in Claremont and N1 City and is committed to providing the best automotive solutions in the area.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.