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Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
The expansion of the Stellantis dealer network continues, with the latest addition being the new Reeds Bellville facility in the Western Cape for Jeep, Fiat and Fiat Professional.
Reeds Bellville already has Opel facilities in the group. The expansion will bolster dealer representation across the Western Cape in support of Stellantis’s ambitious expansion plans.
The dealer representation in the Western Cape now ensures that customers have easy access to dealerships, providing a convenient sales and aftersales experience to most customers. The standards of those facilities are tightly managed to provide the best possible customer experience.
The Reeds Motor Group originated in the Cape Town business centre in 1910. Brothers Alfred and Arthur Reed continued the expansion, and the family business ultimately became part of a larger group, currently owned by the CFAO Group.
“We are always pleased to broaden relationships with existing dealers in our network,” says Leslie Ramsoomar, Managing Director of Stellantis South Africa. “Reeds Bellville is firmly entrenched in our approach to customers and has enviable success in supporting our constant drive for improved customer satisfaction.”
Leading the team at Reeds Bellville is Dealer Manager, Jacques Rudman. “For over a century, we’ve been bringing the best car experience to Cape Town,” says Rudman. “We’re excited to add Fiat, Fiat Professional and Jeep to our arsenal of fantastic brands.”
Reeds Bellville is complemented by outlets in Claremont and N1 City and is committed to providing the best automotive solutions in the area.
Mahindra South Africa held its Dealer Conference 2025 in Dubai with a focus on strengthening dealer partnerships, enhancing the customer experience and shaping the future together.
The traditional art of haggling with car dealers is getting a digital makeover. A subscription-based artificial intelligence service in the USA is now doing the negotiating for thousands of customers, promising to eliminate the stress and time commitment of securing a better price on vehicle purchases.
“I’m excited and ready for the new challenge,” says Brian Looney, the newly appointed Dealer Principal at CFAO Mobility’s brand-new Isuzu dealership at Cape Gate, which is set to be fully operational from October this year.