Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
Stellantis has announced the expansion of its multi-franchise dealer network in the Eastern Cape, with the introduction of the Fiat and Jeep brands at Meyers Motors in East London in the Eastern Cape.
This expansion continues to strengthen Stellantis’s commitment to delivering customer experiences by making these brands more accessible across the region.
With a legacy dating back to 1931, the Meyers Motors Group has firmly established itself as a trusted name in the Eastern Cape. Meyers Motors is already home to Opel, Peugeot and Citroën dealerships in the group.
The inclusion of Fiat and Jeep in their portfolio further strengthens their position as a comprehensive automotive destination, now offering an even broader range of Stellantis brands across its outlets in East London, Qonce (King Williams Town), Komani (Queenstown) and Mthatha.
The expansion in the Eastern Cape is a significant milestone in Stellantis's growth strategy within South Africa. By reinforcing our dealer network, we continue to position Stellantis as a leading player in the automotive industry, committed to delivering quality and innovation to our customers,” says Mike Whitfield, Managing Director of Stellantis South Africa.
“We are pleased to deepen our collaboration with Meyers Motors. This expansion not only broadens our footprint but ensures that our customers in the Eastern Cape have enhanced access to the service and product excellence synonymous with the Fiat and Jeep brands,” Mike says.
Meyers Motors’ adherence to Stellantis’s Customer Care Pledge guarantees that every customer enjoys peace of mind with a 5-year/100,000 km warranty, comprehensive mobility guarantees and optional security details for roadside assistance. These services are designed to provide an unmatched ownership experience.
Meyers Motors is located at the corner of Bonza Bay Road and the N6 in Motor City East London and offers comfortable waiting areas with complimentary Wi-Fi and refreshments.
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
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