
Making staff and customers part of the family
To treat your staff as family and invest in them to grow with your business, is at the core of our success at Riversdal Toyota.
- Dealer News
- 13 June 2025
Stellantis continues its drive to make brands easily accessible to customers through its multi-franchise dealer network with the addition of Jeep to the Key Group in Pietermaritzburg and also added Jeep and Fiat to Key Pinetown.
The Key Pietermaritzburg facility already houses Opel, Peugeot and Citroën brands. The expansion continues to bolster dealer representation across KwaZulu-Natal in support of Stellantis’s ambitious plans as one of the largest importers in the South African motor industry.
The Key Truck & Car history stretches back to 1973, and the owner-managed business continues to expand its range of both commercial and retail mobility solutions. Customers can expect the same industry-leading sales and service standards the team has built up over its 50-year history.
“We’re excited to be expanding our relationship with Key Truck & Car, providing efficiencies for their business and ours, which will ultimately allow more time to service customers,” says Mike Whitfield, Managing Director of Stellantis South Africa. “We’re delighted to expand the Jeep footprint in KwaZulu-Natal and expose our brands to more customers in Pietermaritzburg and by adding Jeep and Fiat in Pinetown.”
Leading the team at Key Pietermaritzburg is Managing Director, Mike Hall-Jones. “We are looking forward to exceeding our new customers’ expectations of what levels of service our team can offer. Welcome Jeep drivers to the Key Pietermaritzburg family,” says Hall-Jones.
The Key Pinetown facility already houses Opel, Peugeot and Citroën brands and has now also added Jeep and Fiat.
Leading the team at Key Pinetown is Dealer Managing Director, Matthew Emanuel. “We are looking forward to exceeding our new customers’ expectations of what levels of service our team can offer. Welcome Jeep and Fiat drivers to the Key Pinetown family,” says Emanuel.
Key Pinetown is complemented by outlets in Pietermaritzburg and Umhlanga and is committed to providing the best automotive solutions in the area. That potential now exists for Opel, Peugeot, Citroën, Fiat and Jeep customers under one roof, and they look forward to welcoming you into their comfortable waiting areas with complimentary Wi-Fi and refreshments, says Stellantis.
To treat your staff as family and invest in them to grow with your business, is at the core of our success at Riversdal Toyota.
UD Trucks Southern Africa (UDTSA) hosted its 2025 Annual Dealer Conference (ADC) where key stakeholders from across the dealer network and high-performing dealerships that delivered exceptional business results in 2024 were honoured.
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