Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Peugeot, Citroën and Opel will join other Stellantis brands at Southern Motor Holding (SMH) in Sandton.
This is part of Stellantis continued dealer expansion to make its brands more accessible to South African consumers. This time the focus is on Stellantis’s Dealer of the Year for 2022, namely SMH Sandton.
The SMH facility on William Nicol Drive in Sandton, Gauteng, is already a successful Jeep, Fiat and Alfa Romeo dealer and now offers full sales and aftersales service for Peugeot, Citroën and Opel.
In addition to being named overall Dealer of the Year for 2022, SMH Sandton scooped Large Service Department and Sales Dealer of the Year 2022, as well as being named Fiat Dealer of the Year in Stellantis’s dealer awards last year.
The addition of Peugeot, Citroën and Opel brands into the facility provides a full brand house for Stellantis and a consolidated hub for customers to interact with all the brands.
“We’re excited to further extend our relationship with SMH in Johannesburg and to make more of our brands even more accessible and convenient to customers in the northern suburbs,” said Leslie Ramsoomar, Managing Director Stellantis South Africa. “This is an important step forward for Opel, Peugeot and Citroën to join the rest of our brand line-up conveniently accessible under one roof.”
SMH was established in 1977 and started expanding more aggressively during the 1990s as the family business took root in the next generation. Successful operations across multiple brands resonated with Stellantis’s network strategy of addressing, improving and driving customer satisfaction.
“Our award-winning track record with Stellantis is ultimately for the customer’s benefit,” says SMH Sandton Dealer Manager, Dean Shekleton. “We’re excited to expand our brand offering across the Stellantis stable.
“With our exceptional customer service and phenomenal range of vehicles we hope to exceed our customers’ expectations in every area and to build long-lasting relationships between our clients and our brands.”
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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You can't build a reputation on what you are going to do.
Henry Ford
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
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