Improved sales in April - naamsa
Automotive business council, naamsa, has welcomed the positive performance and growth in the new vehicle market in April 2024 after eight consecutive months of decline.
- 3 May 2024
In an effort to offer personalised and professional services to corporate clients, Volkswagen has transformed 15 dealerships countrywide into Corporate Business Centres.
“Corporate sales are the third best-selling avenue for Volkswagen vehicles in South Africa. Whilst Polo Vivo is the preferred solution for corporate customers, the T SUV model range has also been well received in the market and accounted for over 20% of corporate sales last year,” said Steffen Knapp, Head of the Volkswagen Passenger Car brand.
Fifteen Volkswagen dealerships countrywide have thus far been transformed into Corporate Business Centres. Each of the dealerships now has a certified and dedicated Service Manager and Service Advisor as well as an express service for corporate clients, a branded demo vehicle and an exclusive customer lounge.
“The Volkswagen Sales team will be supporting each of the Corporate Business Centres’ dealerships with dedicated corporate fleet support, a Key Accounts Manager for management consulting, gap analysis and reporting as well as customer value proposition,” added Knapp.
Eight dealerships in Gauteng, three in KwaZulu-Natal, two in the Western Cape, one in Bloemfontein and one in Port Elizabeth are the new Corporate Business Centres.
In today’s social media age, reviews have become an important marketing tool. One of the main review “products” is Google reviews.
Selling new vehicles in a rural environment these days goes hand in hand with a number of challenges. Serious challenges that see dealerships close their doors for business. But when you are an established family business with a solid reputation its game on, as they say.
It is called the “big one” in the automotive industry, the prestigious MSXi | NADA Dealership of the Year award, which was lifted by BB Ford Tzaneen, which also took the top spot on the podium in the category for Unlisted Groups.