Like the roar of a lion, the 54-year family history of Sentra Motors rumbles across the country from a humble beginning in the late sixties in Welkom with two state-of-the-art branches in Bloemfontein and Umhlanga today, still run by the same family.
Clive Leeuw was the founder of Sentra Motors with the first dealership opening in the hub of the Goldfields area during the late sixties.
“Being a big family business where Clive Leeuw had his family as staff members, Sentra Motors just gave a very personal feel to purchasing a vehicle. A second branch of Sentra Motors was opened in Bloemfontein towards the end of 1996,” says Travis Leeuw, Dealer Principal and Director (together with his mom and sister) who followed in his father’s footsteps.
To get an idea of the Leeuw family – Clive was the founder but sadly passed away in 2011. Travis, who shadowed his father since 2001, took over in 2010, about a year before Clive`s passing. With Natalie (Travis`s sister), Nadine (Travis`s wife) Tommy (Travis`s brother in-law), Sello & Papi Lepitla (Travis`s brothers) and last but not least, Mamma TAU (Carol who was Clive`s wife and Travis & Natalie’s mother), the legacy of a family business continues.
The family grew up on a farm in the Welkom/Odendaalsrus district. Travis says he could speak Sesotho before English or Afrikaans, and Sello & Papi (who are cousins) grew up with them and joined the business after completing their schooling.
Today, the cousins are both sales executives at Sentra Motors in Bloemfontein. With a surname like Leeuw, which sounds like the Afrikaans version of lion, the Sesotho equivalent being Tau, stuck with the Leeuw family and is even part of their e-mail address today.
“My dad would drive between the two branches in Welkom and Bloemfontein every week, developing the same structure as the Welkom branch did with its clients. Once again, Sentra Motors quickly became a household name in the City of Roses. The dealership in Bloemfontein grew to such an extent that my dad sold his building that housed the Welkom dealership and moved the whole family to Bloemfontein in 2000,” he tells Dealerfloor.
“With the growth of Sentra Motors in Bloemfontein as one of the few exclusive pre-owned dealers to go to, the premises grew as well. The Bloemfontein branch stretches over roughly 5000 m2.
“Today it is a one-stop dealership, with a fully equipped and qualified RMI-accredited workshop for all servicing and repair needs, a fully equipped valet area as well as a chip mark and scratch division. We have between 50 and 80 cars at the dealership.
“With the popularity of dealing with a family business, we also opened a branch in Umhlanga Rocks, KwaZulu-Natal in 2016, which has become very popular in that region. At this stage, we have between 20 and 25 cars available there,” says Travis.
As Clive did between Welkom and Bloemfontein branches, Travis now does the same travelling between the Bloemfontein and Umhlanga Rocks branches, building the business.
“I think dealing with a family business that has been around for generations, brings comfort and trust to potential customers. Today we sell vehicles across the country and also do quite a bit of sales in neighbouring Lesotho.
“We concentrate on good quality and clean vehicles. A service history, spare keys, accident-free vehicles and a Deckra report are essential for us. With used vehicles in high demand owing to the lack of new-vehicles sales, I believe even the higher prices being paid and asked for used cars still give customers a value proposition. New-vehicle prices are also high, and good quality used vehicles are still more affordable and will always be in demand.
“Being a family business with a solid reputation and a 54-year history, Sentra Motors has stood the test of time and will continue to live up to its slogan ‘Our Name is your Guarantee’, Travis says.
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The highly anticipated F&I Industry Awards 2024, which were held recently, showcased the pinnacle of excellence and innovation in the automotive financial and insurance sector.
In a groundbreaking move towards offering a comprehensive, one-stop integrated service to its customers, Absa has introduced an integrated Finance & Insurance solution for dealer partners across South Africa. This innovative initiative marks a significant step towards enhancing customer experience and streamlining financial services.
Advertisement
Advertisement
If you are not taking care of your customer, your competitor will.
Bob Hooey
Supergroup Dealerships announced the upcoming launch of four new MG dealerships as part of its growing portfolio. The new locations that are set to open soon, include three on the East Rand, one in Rustenburg and one in Paarl, Western Cape.
The Nissan Magnite seems to have captured the imagination of traditional as well as new buyers of the brand. With an updated Magnite recently launched and arriving at dealerships currently, there is good interest from prospective buyers of small Crossovers with a strong SUV character.
As 2024 draws to a close, I think it is pertinent to look back at some of the articles that I have written this year. I always try to concentrate on the basics and very often they are the areas of a dealership that need continuous and regular focus.
