Rewarded for success at dealership level

Volkswagen recognised dealership excellence at its annual Grand Prix Awards recently held at the Kyalami Grand Prix Circuit in Gauteng.

V Waward22a

“The 109 teams that make up our dealer network are a vital part of the Volkswagen business. As the ‘People’s Car’, it is crucial that we acknowledge the people who contribute significantly towards our annual sales and whose ongoing hard work and loyalty help drive the Volkswagen brand. Their accomplishments and dedication should never go unnoticed,” said Steffen Knapp, Head of Volkswagen Passenger Cars.

For the Dealer of the Year Award: Steffen Knapp (Head of Volkswagen Passenger Cars), Lemmy Dolezal (Alan Hudson Motors) and Thomas Milz (VWSA Sales and Marketing Director).

The Grand Prix Awards ceremony recognised 86 dealer network colleagues across 15 award categories, including the two most sought-after awards, the Micro and Macro Group of the Year.

Juraj Dolezal of the Lowveld Group won this year’s Micro Dealer Group of the Year. To be considered for the award, the Group is required to have a minimum of two dealerships contributing a minimum of 2% towards the overall Volkswagen Dealer sales result.

For the Macro Dealer of the Year: Steffen Knapp (Head of Volkswagen Passenger Cars), Joe Mthimunye and Mike Kaftel (Hatfield Group) and Thomas Milz (VWSA Sales and Marketing Director).

The Macro Dealer Group of the Year award was won by Brad Kaftel of Hatfield Group. It is the Hatfield Group’s fifth consecutive win in this category for the group. To qualify for this category, the dealership must contribute at least 8% towards the overall Volkswagen Dealer Sales result.

The coveted Dealer of the Year award was won by Lemmy Dolezal of Alan Hudson Motors who is a first–time winner in this category. The Dealer of the Year award is given to the Dealership that delivers the best and most consistent overall results across the business.

For the Micro Dealer of the Year: Steffen Knapp (Head of Volkswagen Passenger Cars), Juraj Dolezal (Lowveld Group) and Thomas Milz (VWSA Sales and Marketing Director).

More Dealer News stories

A hands-on approach at Morgan Group’s Upington dealerships

A hands-on approach at Morgan Group’s Upington dealerships

When Cobus Coetzee (photo) accepted the opportunity to join the Morgan Group in Upington, he had to weigh up more than a new position. The move meant exchanging the West Coast’s cooler climate and seaside lifestyle for the Northern Cape’s desert heat, while taking responsibility for a multi-franchise operation spread across several premises.

  • 23 October 2026
Mahindra South Africa recognises its top-performing dealerships

Mahindra South Africa recognises its top-performing dealerships

Dealer excellence was recognised at the Mahindra South Africa Dealer Conference Awards Evening, where dealerships were acknowledged for their performance across retail sales, commercial vehicles, customer satisfaction, aftersales and other areas of the business.

  • 19 October 2026
From turnaround to Dealer of the Year

From turnaround to Dealer of the Year

To turn the fortunes of a dealership around from one not firing on all its cylinders, so to speak, to one of the top five dealerships in the country and now the top Dealer of the Year, is testimony to what can be achieved with dedicated leadership.

  • 16 October 2026