Total honesty is the name of the game. Customers should know exactly what the situation is, especially these days with unpredictable stock availability.
This is the motto of Daryl Naidoo, Sales Manager at Suzuki Zululand in Richards Bay. Daryl received the Sales Manager of the Year Award from Suzuki Auto South Africa as the top salesman in the country.
With a career and extensive experience in the trucking industry, he joined the independent Suzuki and GWM/Haval multi-franchise dealership about four years ago as a Sales Executive. Soon afterwards, he became the Sales Manager with a team of four Sales Executives.
“Clients need to know exactly what the status of vehicle availability and delivery is. When a potential customer approaches you, you need to be on the ball with product knowledge from specifications to the pricing of the different models. People do their homework before buying a new vehicle, so you need to be sharp.
“Today everyone is doing business all over the country, and I personally deliver vehicles as far afield as Johannesburg and Mpumalanga. It is important to stay in contact with your customers. I will contact them regularly afterwards to make sure they are happy and attend to any issues that might arise.
“For me it is also important to keep in contact with customers who bring their vehicles for servicing and repairs and, when possible, I will be present when they collect their vehicles afterwards. It is just as important to keep customers up to speed about when the vehicle they bought will be available. We contact those customers once a week,” Daryl says.
“The way you treat a customer is the foundation for your next customer. We have a lot of referrals that emphasise the point of good customer retention. We also try to assist customers who have paid a deposit upfront with a demo vehicle if there is a delay in the delivery of the new vehicle,” he tells Dealerfloor.
“I was surprised and honoured winning this award. It means we are doing something right, and I am proud of our team, dealership and our Dealer Principal, Roland Witthoft, for rising to the occasion and been recognised,” Daryl says.
Toyota has added the Corolla Cross GR-S to its local line-up, a version that introduces sport-focused styling and adjustments to the driving experience. The Corolla Cross GR-S takes the established strengths of the Corolla Cross and adds styling, interior details, and suspension changes that set it apart from the rest of the line-up.
Citroën has expanded its South African line-up with the launch of the Basalt, a new SUV-coupé that blends bold styling, everyday practicality, and comfort-focused technology. Positioned as part of the brand’s C-Cubed programme, the Basalt joins the C3 and Aircross, offering a distinctive fastback silhouette and a package tailored to local driving conditions.
Zero Carbon Charge (CHARGE), developer of a national network of off-grid, solar-powered electric vehicle (EV) charging stations, has formally submitted an objection to the South African National Roads Agency Limited’s (SANRAL) proposed amendments to its Rest and Service Facilities (RSF) Policy.
Advertisement
Advertisement
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
To be the top dealership out of more than 200 from a manufacturer, holding the top sales spot for the last 46 years, is no small feat. In fact, it requires dedication, effort, skill, ingenuity and leadership.
Tata Motors Passenger Vehicles South Africa is positioning itself for continued growth and expansion with strategic staff appointments across their business, the manufacturer states.
Selling times across top models are tighter than expected, with implications for how dealers source, price and turn stock.
