
Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
The most powerful, fastest and most expensive BMW ever was handed over to its new owner last week in Johannesburg.
The first new BMW M5 CS was delivered to a customer by BMW Bedfordview, and according to Guy Kilfoil, the Dealer Principal at the BMW & Mini dealership, this vehicle will set you back a whopping R3.4 million.
“To pay homage to the new ultimate saloon, we assembled all six generations of BMW’s iconic M5, each a legend of its time, when the delivery took place.
The M5’s formed a guard of honour for the new M5 CS and included the E34 M5, the E39 M5, the E60 M5, the F10 M5 and the F90 M5 with the E28 and E38 owned by the same person,” he tells Dealerfloor.
Mahindra South Africa held its Dealer Conference 2025 in Dubai with a focus on strengthening dealer partnerships, enhancing the customer experience and shaping the future together.
The traditional art of haggling with car dealers is getting a digital makeover. A subscription-based artificial intelligence service in the USA is now doing the negotiating for thousands of customers, promising to eliminate the stress and time commitment of securing a better price on vehicle purchases.
“I’m excited and ready for the new challenge,” says Brian Looney, the newly appointed Dealer Principal at CFAO Mobility’s brand-new Isuzu dealership at Cape Gate, which is set to be fully operational from October this year.