Cape Town customers can look forward to expanding their brand insights into the Stellantis stable with the addition of the Peugeot and Citroën brands onto the showroom floor at William Simpson’s Tokai dealership.
The existing facility has already been servicing the needs of Fiat, Alfa Romeo, Jeep and prospective owners since 2016.
William Simpson began his used car dealership in 1991. As his success in the industry grew, Simpson purchased a franchise outlet in Fish Hoek in the Southern Suburbs of Cape Town before moving his franchise to Tokai.
The by now well-established dealer group took on a Chrysler, Jeep and Dodge franchise in Newlands in 2016, dedicated to ensuring an even better customer experience than they had received previously. This business approach led the growing dealership to relocate to the group’s already well-established facilities in Tokai after two successful years.
Now the pursuit of consistently offering greater value to its new and existing customers is expanding even more with the addition of Peugeot and Citroën brands from June 2021.
“We’re excited to be even more convenient to Western Cape customers in the Cape Town area as we welcome William Simpson to the Peugeot and Citroën brands,” said Leslie Ramsoomar, Managing Director Stellantis South Africa. “This is yet another step forward for our customers and part of our broader plans to grow our representation across the country.”
The expanded facility caters for all Peugeot and Citroën customers’ needs, including comfortable waiting areas with complimentary Wi-Fi and refreshments. William Simpson is located at 125 Main Road, Tokai.
Europe’s used electric vehicle (EV) market is experiencing a notable surge as the Iran conflict drives up global oil prices and pushes petrol costs sharply higher across the continent.
Geely Auto has been recognised in the S&P Global Sustainability Yearbook 2026 (Global), marking a significant milestone for the brand’s global sustainability efforts and the first and only Chinese vehicle manufacturer to make the list.
Volkswagen Motorsport driver Jonathan Mogotsi has earned his Nürburgring Permit A ‘Ring Licence’ to qualify to race in the legendary circuit’s 24-Hour from 18 – 19 May 2026.
Advertisement
Advertisement
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
To be the top dealership out of more than 200 from a manufacturer, holding the top sales spot for the last 46 years, is no small feat. In fact, it requires dedication, effort, skill, ingenuity and leadership.
Tata Motors Passenger Vehicles South Africa is positioning itself for continued growth and expansion with strategic staff appointments across their business, the manufacturer states.
Selling times across top models are tighter than expected, with implications for how dealers source, price and turn stock.
