Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Hyundai Paarl has found a new home. Although the dealership, which is part of Motus, has been around for many years, the showroom and service departments were previously located at two different premises.
Now they are all under one roof at a new location, where the Nissan dealership was previously housed. “We are excited about our new Hyundai dealership, which is a modern facility and in an area which is developing at a fast pace,” says Kieran Correia, Dealer Principal.
“The new premises is a first-class facility with enough space for all our needs. We did not need to do structural changes but revamped the existing complex, redid the branding and set everything up according to our needs and preferences,” he tells Dealerfloor.
Kieran says the new location in a fast-developing area and the visibility of the new dealership play a role in growing their business. “Location is important as is the new facility itself. We have a reasonably large clientele in the region and intend to grow it substantially,” he tells us.
“Most of our electrical needs are provided by a large solar system that helps a lot in terms of power costs and power cuts. We circulate the grey water to help save the important resources as far as possible.”
Kieran says they service surrounding towns like Wellington and even up to Stellenbosch. “We have a mixture of customers, from the agricultural sector to individuals, businesses and industries in the urban areas of this part of the Western Cape.
“Our products reflect the diversity of our customer base in this area. A vehicle that remains very popular here is the Hyundai Grand i10,” Kieran says.
The Hyundai blood is in Kieran’s veins. He was appointed DP ten months ago and before that he was with another Hyundai branch for some time. “I do not micro-manage, and our team knows what is expected of them. I firmly believe happy staff make for happy customers.
“For us, taking care of customers and their needs remains a top priority, from the moment they make contact with us. Happy customers return and that is good for business,” Kieran concludes.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.