
Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
They say a change is as good as a holiday. Well, in the case of the Smith Auto Group (SAG) in Bloemfontein, this is exactly how they felt after moving to their new premises at the end of last year.
“It really feels as if you are on holiday in terms of our new facilities and the environment in which we work, compared to where we were,” says Ferdie Smith, Director and General Manager of the family-run multi-franchise dealership with a rich history in the Free State. His brother, Fjay, is in charge of After Sales, and their sister, Marisca Morrison, oversees the Sales Department.
“Not only the modern building, but the outside part of the premises with its trees, lawns, big chess sets and the coffee cafe and curio shop over and above free wi-fi, create a vacation-like atmosphere,” Ferdie tells Dealerfloor.
“We have the Peugeot/Citroën, Honda, GWM/Haval and Mahindra brands on one premises but each with its own showroom. We also have a satellite showroom for the latest brand joining SAG, namely Chery.
“The main dealership for Chery as well as our used car division will remain at our previous premises, which still belong to us. With the other brands now at the new premises, it creates opportunities to expand on the used vehicle side. Only Mahindra’s used division is at the new facility.
“The workshop is housed in one complex, but each brand has its own technicians and work area in the huge facility with a total of 25 lifts and 15 service bays at their disposal. Our customers benefit the most with enough secure parking in a safe environment. All the facilities make bringing the whole family here more of an outing than just business,” he says.
While they are still waiting for their new generator, solar panels will soon be installed to help cope with loadshedding and reflect a more environment friendly alternative. With a water crisis looming in major towns and cities, Ferdie says they are fortunate to have a borehole with a 100 000-litre water storage capacity.
“I believe the situation regarding stock shortages will eventually change for the better, sooner rather than later. Some months certain brands do well, providing good stock levels. This might just be an indication that a turning point has been reached. However, it will still take time, even at full capacity, to get back to what we know as normal,” he says.
“I would like to thank all our clients for the fact that we were able to build a new world class facility. Without the support of our customers and staff, none of this would have been possible. We will continue with this policy and even improve on the way we do business and care for our customers,” he concludes.
Mahindra South Africa held its Dealer Conference 2025 in Dubai with a focus on strengthening dealer partnerships, enhancing the customer experience and shaping the future together.
The traditional art of haggling with car dealers is getting a digital makeover. A subscription-based artificial intelligence service in the USA is now doing the negotiating for thousands of customers, promising to eliminate the stress and time commitment of securing a better price on vehicle purchases.
“I’m excited and ready for the new challenge,” says Brian Looney, the newly appointed Dealer Principal at CFAO Mobility’s brand-new Isuzu dealership at Cape Gate, which is set to be fully operational from October this year.