Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Mercedes-Benz South Africa, in partnership with Springs Car Wholesale (SCW) Mobility Group, announced the acquisition of Shiraz Auto's Dealership, marking a significant expansion in the Johannesburg South region.
Effective 2 May 2024, the Dealership will be rebranded as Mercedes-Benz Johannesburg South, reinforcing the company's commitment to optimising its network footprint to better serve evolving customer needs in the areas of Soweto, Lenasia and the greater Johannesburg South.
Cornelius Sebolela has taken charge at the Site Leader (Dealer Principal) at the newly named entity.
The acquisition by the SCW Mobility Group and the establishment of Mercedes-Benz Johannesburg South underscore the former’s strategic commitment to delivering exceptional service and expertise to its clientele and to simultaneously solidify its position as a leader in luxury automotive solutions in Gauteng.
SCW Mobility Group already has a reputation for excellence in the automotive sector, with a solid track record of its existing luxury dealership, Mercedes-Benz Malmesbury, Western Cape. This strategic move solidifies the group's position as a premier provider of luxury automotive solutions in Gauteng.
The Co-CEO of Mercedes-Benz South Africa & Executive Director: Mercedes-Benz Cars, Mark Raine, expressed confidence in SCW Mobility Group's capabilities. “SCW Mobility Group has developed a reputation for excellence in the automotive sector, and we are pleased with the addition of Mercedes-Benz Johannesburg South to our agent network.
“We are confident that our esteemed clientele in Johannesburg will continue to experience an unparalleled automotive experience in luxury synonymous with the Mercedes-Benz brand."
By leveraging SCW Mobility Group's expertise, the establishment of Mercedes-Benz Johannesburg South will create the basis for an even faster and more flexible response to customer requirements in the future.
Mercedes-Benz Johannesburg South represents a commitment to enhancing customer experiences throughout the entire journey, from sales to service and beyond. To increase customer loyalty, Mercedes-Benz Johannesburg South will create unique customer experiences along its entire customer journey and address customers’ needs, strengthening its position as a trusted provider of luxury automotive solutions in the market.
“SCW Mobility Group is experienced in customer satisfaction and operational excellence. Based on the group’s solid experience in the automotive sector and luxury automotive solutions, customers of Mercedes-Benz Johannesburg South can be assured of a smooth transition and uncompromised service offerings to its customers,” Mark concludes.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.