Mercedes-Benz South Africa, in partnership with Springs Car Wholesale (SCW) Mobility Group, announced the acquisition of Shiraz Auto's Dealership, marking a significant expansion in the Johannesburg South region.
Effective 2 May 2024, the Dealership will be rebranded as Mercedes-Benz Johannesburg South, reinforcing the company's commitment to optimising its network footprint to better serve evolving customer needs in the areas of Soweto, Lenasia and the greater Johannesburg South.
Cornelius Sebolela has taken charge at the Site Leader (Dealer Principal) at the newly named entity.
The acquisition by the SCW Mobility Group and the establishment of Mercedes-Benz Johannesburg South underscore the former’s strategic commitment to delivering exceptional service and expertise to its clientele and to simultaneously solidify its position as a leader in luxury automotive solutions in Gauteng.
SCW Mobility Group already has a reputation for excellence in the automotive sector, with a solid track record of its existing luxury dealership, Mercedes-Benz Malmesbury, Western Cape. This strategic move solidifies the group's position as a premier provider of luxury automotive solutions in Gauteng.
The Co-CEO of Mercedes-Benz South Africa & Executive Director: Mercedes-Benz Cars, Mark Raine, expressed confidence in SCW Mobility Group's capabilities. “SCW Mobility Group has developed a reputation for excellence in the automotive sector, and we are pleased with the addition of Mercedes-Benz Johannesburg South to our agent network.
“We are confident that our esteemed clientele in Johannesburg will continue to experience an unparalleled automotive experience in luxury synonymous with the Mercedes-Benz brand."
By leveraging SCW Mobility Group's expertise, the establishment of Mercedes-Benz Johannesburg South will create the basis for an even faster and more flexible response to customer requirements in the future.
Mercedes-Benz Johannesburg South represents a commitment to enhancing customer experiences throughout the entire journey, from sales to service and beyond. To increase customer loyalty, Mercedes-Benz Johannesburg South will create unique customer experiences along its entire customer journey and address customers’ needs, strengthening its position as a trusted provider of luxury automotive solutions in the market.
“SCW Mobility Group is experienced in customer satisfaction and operational excellence. Based on the group’s solid experience in the automotive sector and luxury automotive solutions, customers of Mercedes-Benz Johannesburg South can be assured of a smooth transition and uncompromised service offerings to its customers,” Mark concludes.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
Within the vehicle retail sector, there are meaningful career opportunities for young people who are interested in sales, customer engagement, administration and dealership operations.
Housed in the upmarket, safe and centrally located Ballito Business Park in Moffat Drive, the location is in the heart of the Ballito retail trading business precinct amongst many already established OEM brands.
Family-run new car dealerships remain a unique phenomenon on the South African automotive landscape, with their own challenges, particularly in rural towns.
