Although we are busy with the final touches to our new dealership, we are already up and running and pleasantly surprised by interest from the public, says Leon Viviers, Dealer Principal of the BB Group’s new Mahindra dealership in Silverton, Pretoria.
The Mahindra dealership is on the same premises as the Nissan dealership where Leon is also at the helm, sharing facilities but with separate showroom floors and parts stores.
We previously reported on Leon’s interesting career as the chef of former President Nelson Mandela and his venture into the automotive trade where he became the DP at the Nissan dealership. https://dealerfloor.co.za/dealer-news/from-madibas-kitchen-to-the-showroom-floor
“We jumped at the opportunity to be the new franchise owners of the Mahindra dealership and with the two brands we can now serve a variety of customers,” Leon tells Dealerfloor. “In fact, we can support any lifestyle demands in terms of our wide product range.
“I am very excited about the new addition as Mahindra is one of the fastest growing brands in the world. We offer a wide variety of vehicles new and pre-loved and with a large industrial and commercial environment where we are, the products hit the bull’s eye.
“With more price-conscious buyers and customers who need extra value, I believe the dealership will show good growth. I am also proud of the spreading by word of mouth about the dealership as we get enquiries from all over Pretoria. Our after-sales department is already busy and with more new models coming to our shores, I am looking forward to exiting times,” he says.
Leon says they were fortunate in having a large building and it was easy to fit the Mahindra dealership into the existing infrastructure on the premises. “We have dedicated teams for both brands and in the workshop each brand has its own space.
“With and area of responsibility stretching to the N1, Eersterust, Silver Lakes, Mamelodi and Woodhill to mention a few, we have a diverse customer base with strong emphasis on businesses in this region,” according to Leon.
“I am excited about the future and with the name and support of the BB Group behind us, we are ready for business here in Silverton. The BB Group was recently awarded the title of Top Retail Group at the Mahindra Dealer of the Year awards, and the group is in the process of opening more dealerships across the country,” Leon concludes.
Chery South Africa says it is accelerating its growth in the local car-rental industry, with its national passenger vehicle market share reaching 6.2% in the past month. As interest in Chery’s range of vehicles continues to grow for consumers and fleet operators, the brand is seeing increasing interest from rental car companies nationwide.
Ulterio Motiv will exhibit a total of three vehicles at this year’s Hankook Land Cruiser Festival. Held annually, the Land Cruiser Festival caters not only to Toyota Land Cruiser enthusiasts, but also to various companies that supply products, upgrades and equipment for these vehicles.
Following the launch of the family-orientated Ford Territory last year, Ford SA is set to raise the bar for its compact sport utility vehicle (SUV) with a decent value-for-money proposition with the imminent release of the Territory Dark Edition.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Toyota South Africa Motors (TSAM) recently hosted its annual National Dealer of the Year Awards. The pivotal event marked 45 years of market leadership – a celebration of dedication and resilience of a successful partnership with the Toyota dealer network.
Renault South Africa recently held its annual Dealer of the Year Awards, acknowledging great performance to the brand within the 80-strong Renault Dealer network.
South Africa’s top-performing Finance & Insurance (F&I) professionals in the automotive retail sector were honoured at the prestigious 2025 Lightstone Auto Star Reacher F&I Awards held this past weekend.
