Although we are busy with the final touches to our new dealership, we are already up and running and pleasantly surprised by interest from the public, says Leon Viviers, Dealer Principal of the BB Group’s new Mahindra dealership in Silverton, Pretoria.
The Mahindra dealership is on the same premises as the Nissan dealership where Leon is also at the helm, sharing facilities but with separate showroom floors and parts stores.
We previously reported on Leon’s interesting career as the chef of former President Nelson Mandela and his venture into the automotive trade where he became the DP at the Nissan dealership. https://dealerfloor.co.za/dealer-news/from-madibas-kitchen-to-the-showroom-floor
“We jumped at the opportunity to be the new franchise owners of the Mahindra dealership and with the two brands we can now serve a variety of customers,” Leon tells Dealerfloor. “In fact, we can support any lifestyle demands in terms of our wide product range.
“I am very excited about the new addition as Mahindra is one of the fastest growing brands in the world. We offer a wide variety of vehicles new and pre-loved and with a large industrial and commercial environment where we are, the products hit the bull’s eye.
“With more price-conscious buyers and customers who need extra value, I believe the dealership will show good growth. I am also proud of the spreading by word of mouth about the dealership as we get enquiries from all over Pretoria. Our after-sales department is already busy and with more new models coming to our shores, I am looking forward to exiting times,” he says.
Leon says they were fortunate in having a large building and it was easy to fit the Mahindra dealership into the existing infrastructure on the premises. “We have dedicated teams for both brands and in the workshop each brand has its own space.
“With and area of responsibility stretching to the N1, Eersterust, Silver Lakes, Mamelodi and Woodhill to mention a few, we have a diverse customer base with strong emphasis on businesses in this region,” according to Leon.
“I am excited about the future and with the name and support of the BB Group behind us, we are ready for business here in Silverton. The BB Group was recently awarded the title of Top Retail Group at the Mahindra Dealer of the Year awards, and the group is in the process of opening more dealerships across the country,” Leon concludes.
The South African used car market experienced positive growth in May 2025, with year-on-year (YoY) and month-on-month (MoM) increases indicating a positive consumer sentiment in the fifth month of the year.
To be crowned for a third time as JLR’s Retailer of the Year, of which the first two occasions were consecutive, is a significant achievement.
BAIC South Africa announced its role as the official vehicle sponsor of the Y20 Summit South Africa 2025, providing a fleet of BAIC vehicles to support the transport needs of delegates, organisers and VIP guests at one of the most important gatherings of brave young minds on the planet.
Advertisement
Advertisement
I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
To be crowned for a third time as JLR’s Retailer of the Year, of which the first two occasions were consecutive, is a significant achievement.
South Africa’s leading online motoring platform, Cars.co.za, has just announced DealerCon 2025, a landmark industry event that is set to take place at the Sandton Convention Centre on 17 September 2025.
The Hino Kuilsrivier dealership has cemented its reputation as a leader in the industry by clinching the coveted Hino Dealer of the Year award for the first time.
