As Youth Month commemorations kick into high gear, the National Automobile Dealers’ Association (NADA) has called for a critical shift in how the nation approaches youth unemployment and graduate employability.
NADA highlights that while the country is producing graduates at scale, addressing the employment gap requires moving beyond academic qualifications toward environments that foster true work-readiness.
"It’s a given that South Africa’s graduates need jobs. However, a qualification alone is no longer enough," says Ashley Samuel, National Director of NADA. "Employers today are hiring capability, critical thinking, and adaptability. Many graduates leave tertiary institutions academically prepared but practically underexposed."
The modern dealership:
While the national debate around graduate unemployment continues, NADA points to the automotive retail sector as a powerhouse for real-world, skills-driven career development.
Modern dealerships have evolved far beyond their traditional image. Today, they operate as highly complex, multi-functional businesses that integrate Sales and Marketing, Finance and Insurance, Logistics and Compliance, Customer Experience and Advanced Technical Operations.
This diverse ecosystem creates a unique environment where multiple career paths intersect, allowing young professionals to learn by doing. In a dealership, graduates are immersed in responsibility from day one, engaging with customers, analysing data, and contributing directly to business decisions.
“This builds the very skills employers are demanding, faster than many traditional corporate pathways,” Ashley notes. “It is an industry where performance matters, initiative is rewarded, and upward mobility is driven by experience, not just credentials. Many of today’s industry leaders started at entry level.”
An industry evolving:
The call for talent comes at a time of massive structural and technological transformation within the automotive retail sector. The rapid adoption of New Energy Vehicles (NEVs), the rise of digital retail and omnichannel sales platforms, and an increased focus on Environmental, Social, and Governance (ESG) compliance are reshaping traditional models.
Data analytics is now central to dealership operations, driving inventory optimisation, predictive maintenance, and customer behaviour profiling. This technological evolution opens lucrative career doors for graduates specialising in technology, data science, sustainability, marketing, and finance.
Bridging the awareness gap:
NADA notes that the barrier to entry is not necessarily a lack of opportunity, but a lack of awareness. Too many young South Africans do not view automotive dealerships as viable, sophisticated career destinations.
To combat this, initiatives like Motoring Mavericks are actively working to reshape how the industry is perceived and to showcase the diverse, high-growth career paths available to the youth.
"If we are serious about tackling youth unemployment, we need to rethink the pathways into work," Ashley concludes. "Degrees open doors, but environments build careers. For many graduates, the future may not lie in waiting for a conventional 'perfect job,' but in stepping into dynamic spaces like retail auto dealerships where they can rapidly learn, grow, and prove their value."
Charging time remains a worry for many South Africans considering an electric vehicle, who still see it as a disruption rather than a quick stop at a filling station. That view is starting to shift.
The winners of the 2026 Automotive Business Council | naamsa Accelerator Awards were announced at the recently held Auto Week 2026, which took place in eThekwini, KZN.
When Cobus Coetzee (photo) accepted the opportunity to join the Morgan Group in Upington, he had to weigh up more than a new position. The move meant exchanging the West Coast’s cooler climate and seaside lifestyle for the Northern Cape’s desert heat, while taking responsibility for a multi-franchise operation spread across several premises.
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
When Cobus Coetzee (photo) accepted the opportunity to join the Morgan Group in Upington, he had to weigh up more than a new position. The move meant exchanging the West Coast’s cooler climate and seaside lifestyle for the Northern Cape’s desert heat, while taking responsibility for a multi-franchise operation spread across several premises.
Dealer excellence was recognised at the Mahindra South Africa Dealer Conference Awards Evening, where dealerships were acknowledged for their performance across retail sales, commercial vehicles, customer satisfaction, aftersales and other areas of the business.
To turn the fortunes of a dealership around from one not firing on all its cylinders, so to speak, to one of the top five dealerships in the country and now the top Dealer of the Year, is testimony to what can be achieved with dedicated leadership.
