Receiving this accolade is an acknowledgement of the hard work over the last five years in establishing this dealership.
It is a dealership that rules the roost in this prime farming and strategic region of the Free State, close to Gauteng and Mpumalanga.
So says a proud Willem Roberts, Dealer Principal at Mortimer Toyota Frankfort and part of MMG, after receiving the important Most Improved Performance Group Member Award at the 2021 MSX/NADA Business of the Year (BOTY) ceremony.
“To be considered for this award, the dealership is evaluated and results that cover a variety of aspects are compared to those of the previous financial year. Our success leading up to this award did not happen overnight.
“It took time to establish a substantial car parc and that led to our After Sales Department running full steam, close to a 100% capacity. Even with low stock levels, we move heaven and earth to assist clients and can draw on the assistance of all the dealerships in MMG group. The group also bought Bidvest Car Rental, which is now called Bluu Car Rental, and it is an important provider of quality used stock.
“Before 2017, Toyota did not have a presence in Frankfort, and the ‘bakkie-business’ here was dominated by another brand which chose to leave during that year.
“That business was run by me and my partner, Emile Cronjé. We struck a deal with Ryan and Rudi Seele, the owners of the Mortimer Motor Group. They also owned the Toyota dealership in Reitz.
“We became part of MMG, and the Reitz dealership was moved to Frankfort into the same premises that housed our previous business. Emile is now the Manager at our After Sales Department at Mortimer Toyota,” Willem tells us.
He says before they became part of MMG and Toyota, they won two Rural Dealer of the Year Awards and the aim is to achieve this again. “Winning this award from Nada and MSX is an important pathway to achieve more success. Winning overall Dealership of the Year awards from both Toyota and Nada/MSX is most certainly in our sights.
“And the most significant reason for our success is our team at Mortimer Frankfort and colleagues at MMG. I want to thank Rudi and Ryan Seele for the trust they had in us back in 2017 as well as a big thank you to Wynand Wessels, our boss overseeing the Toyota side of the business.
Lastly, my staff deserve huge congratulations and a thank you for everybody’s effort that you have put in to get us into this position,” Willem concludes.
Chery South Africa says it is accelerating its growth in the local car-rental industry, with its national passenger vehicle market share reaching 6.2% in the past month. As interest in Chery’s range of vehicles continues to grow for consumers and fleet operators, the brand is seeing increasing interest from rental car companies nationwide.
Ulterio Motiv will exhibit a total of three vehicles at this year’s Hankook Land Cruiser Festival. Held annually, the Land Cruiser Festival caters not only to Toyota Land Cruiser enthusiasts, but also to various companies that supply products, upgrades and equipment for these vehicles.
Following the launch of the family-orientated Ford Territory last year, Ford SA is set to raise the bar for its compact sport utility vehicle (SUV) with a decent value-for-money proposition with the imminent release of the Territory Dark Edition.
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A light on my car’s dashboard came on, and instead of fixing the problem, I waited for the bulb to burn out. Crisis solved.
Jarod Kintz
Toyota South Africa Motors (TSAM) recently hosted its annual National Dealer of the Year Awards. The pivotal event marked 45 years of market leadership – a celebration of dedication and resilience of a successful partnership with the Toyota dealer network.
Renault South Africa recently held its annual Dealer of the Year Awards, acknowledging great performance to the brand within the 80-strong Renault Dealer network.
South Africa’s top-performing Finance & Insurance (F&I) professionals in the automotive retail sector were honoured at the prestigious 2025 Lightstone Auto Star Reacher F&I Awards held this past weekend.
