Pass Competence has added a new tool to its box of training solutions that could benefit vehicle dealerships. The company, specialising in training and compliance with an international footprint, now offers E-Learning as part of its training capacity.
It differs from the more traditional virtual learning method of live online training delivered in real time by a lecturer.
Freddie Franken, one of Pass Competence’s directors, tells Dealerfloor that the E-Learning option allows for course participants to proceed at a pace and time of their own, allowing them the flexibility through time management to complete the training.
He says over the years, Original Equipment Manufacturers, Automotive Retail Groups and Independent Dealerships have invested significantly in training their vehicle sales executives through various interventions and at considerable expense.
Despite significant efforts, the return on investment was minimal as attendees frequently failed to implement the newly acquired skills in their workplaces. This is due to the disconnect between the training programmes and the practical day-to-day realities of the retail motor industry and specifically the vehicle sales environment, both on the new and used side.
“To address this, it was essential for PASS Competence, to revisit the fundamentals and reintegrate the core principles of vehicle sales into our training methods. The "Road to a Sale (Back to Basics)” E-Learning approach emphasises the integration of practical actionable skills that are directly applicable to the sales environment in the retail motor industry.
“By streamlining and reinforcing these essential steps, we aim to establish a more effective and sustainable training model. This ensures that vehicle sales executives understand and implement these strategies to achieve tangible results quicker,” according to Freddie.
“Individuals learn through repetition. Our "Road to a Sale – (Back to Basics)" E-Learning programme is designed to assess knowledge-based competency through a modular quiz format. The entire programme is supported by professional presentations facilitated by Subject Matter Expert overviews per module.
“Reinforcement and entrenchment of learning content are further supported with videos, carefully selected, to drive behaviour of best practices in used-, and new-vehicle sales,” he says.
In the development of the PASS Competence "Road to a Sale – (Back to Basics)" E-Learning programme, the methodology includes:
Pass Competence also has a Sales Cadet programme, which is an all-inclusive, training and recruitment solution for new-vehicle sales cadets, presented in three phases, which include the recruitment and selection aspects through all the training phases to graduation after six months.
BYD and Tesla, two giants of the electric vehicle industry, are navigating diverging challenges. BYD faces mounting competition in China and questions over its pricing strategy, while Tesla grapples with fading incentives and unsold inventory in the United States.
Nissan South Africa has agreed to sell its Rosslyn production facility after 60 years of operation. The plant, which produced models such as the 1400 ‘Champ’ bakkie, NP200 and Navara, was acquired by Chery SA. The Chinese automaker has sold over 80,000 vehicles locally since 2021 and is now strengthening its African presence.
Volvo has commenced on-road testing of heavy trucks powered by hydrogen combustion engines. This pioneering solution places Volvo at the forefront of the industry, with commercial launch planned before 2030.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
LDV South Africa recently hosted its dealer conference, with representation from dealerships across the country. Among those present was Joy Zhu, Africa Regional Director for SAIC Motor International, reinforcing the brand’s global backing and commitment to growth in South Africa.
BMW Group South Africa hosted its annual Retailer of the Year Awards celebrating the achievements of its national retail network and recognising the retailers who continue to deliver exceptional customer experiences across the country.
Lifting above the currents, Orbit Commercial Vehicles Cape Town was once again named the overall 2025 Dealer of the Year and Elite Class winner for Southern Africa at Daimler Truck Southern Africa’s (DTSA) Dealer of the Year Awards.
