Mitsubishi Motors South Africa (MMSA) has been recognised as a top regional performer by the group’s Middle East and Africa division.
Mitsubishi Motors Middle East & Africa (MMMEA) picked South Africa as top regional performer in its CSI Survey, which measured customer service, customer retention and positive brand image. The survey was conducted in the last quarter of 2020.
MMMEA also singled out Chantel Botha of Mitsubishi East Rand as one of its best service advisers.
“Our aim is to offer a consistently high-quality retail and ownership experience of our vehicles and this is heavily dependent on our people, both within Mitsubishi Motors SA and the dealer network at large,” says Thato Magasa, managing director of MMSA.
“The achievement of Chantel Botha, as one of the best service advisors in the region, is highly commendable, and we are proud of both Chantel and the entire Mitsubishi East Rand team for receiving this accolade.”
Botha’s high scores across all key performance indicators not only earned her accolades from MMMEA, but also means that she is officially Mitsubishi’s best service advisor in South Africa. In recognition of this inspiring achievement, she has been rewarded with MMSA’s Customer Service Excellence Award.
Magasa and Steven Terblans, MMSA’s general manager of aftersales, presented Botha with a special certificate of recognition, as well as a jacket displaying her award-winning status.
The Customer Service Excellence Award is a new programme that aims to reward dealer staff members who go the extra mile every day to promote lifetime customer loyalty to Mitsubishi. It is just one of the new initiatives being rolled out by MMSA to bolster customer retention and grow the brand through customer service excellence.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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If you are not taking care of your customer, your competitor will.
Bob Hooey
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
