South Africa’s new vehicle market made a strong rebound in 2021 from the massive 29.2% COVID-19 pandemic-related decline in 2020, and naamsa expects the industry to continue with its gradual recovery in 2022.
- Industry News
- 11 January 2022
Mitsubishi Motors South Africa (MMSA) has been recognised as a top regional performer by the group’s Middle East and Africa division.
Mitsubishi Motors Middle East & Africa (MMMEA) picked South Africa as top regional performer in its CSI Survey, which measured customer service, customer retention and positive brand image. The survey was conducted in the last quarter of 2020.
MMMEA also singled out Chantel Botha of Mitsubishi East Rand as one of its best service advisers.
“Our aim is to offer a consistently high-quality retail and ownership experience of our vehicles and this is heavily dependent on our people, both within Mitsubishi Motors SA and the dealer network at large,” says Thato Magasa, managing director of MMSA.
“The achievement of Chantel Botha, as one of the best service advisors in the region, is highly commendable, and we are proud of both Chantel and the entire Mitsubishi East Rand team for receiving this accolade.”
Botha’s high scores across all key performance indicators not only earned her accolades from MMMEA, but also means that she is officially Mitsubishi’s best service advisor in South Africa. In recognition of this inspiring achievement, she has been rewarded with MMSA’s Customer Service Excellence Award.
Magasa and Steven Terblans, MMSA’s general manager of aftersales, presented Botha with a special certificate of recognition, as well as a jacket displaying her award-winning status.
The Customer Service Excellence Award is a new programme that aims to reward dealer staff members who go the extra mile every day to promote lifetime customer loyalty to Mitsubishi. It is just one of the new initiatives being rolled out by MMSA to bolster customer retention and grow the brand through customer service excellence.
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