Your next car deal could come with an AI upgrade you’ll appreciate
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
- Industry News
- 5 November 2026
Mitsubishi Motors South Africa (MMSA) has been recognised as a top regional performer by the group’s Middle East and Africa division.
Mitsubishi Motors Middle East & Africa (MMMEA) picked South Africa as top regional performer in its CSI Survey, which measured customer service, customer retention and positive brand image. The survey was conducted in the last quarter of 2020.
MMMEA also singled out Chantel Botha of Mitsubishi East Rand as one of its best service advisers.
“Our aim is to offer a consistently high-quality retail and ownership experience of our vehicles and this is heavily dependent on our people, both within Mitsubishi Motors SA and the dealer network at large,” says Thato Magasa, managing director of MMSA.
“The achievement of Chantel Botha, as one of the best service advisors in the region, is highly commendable, and we are proud of both Chantel and the entire Mitsubishi East Rand team for receiving this accolade.”
Botha’s high scores across all key performance indicators not only earned her accolades from MMMEA, but also means that she is officially Mitsubishi’s best service advisor in South Africa. In recognition of this inspiring achievement, she has been rewarded with MMSA’s Customer Service Excellence Award.
Magasa and Steven Terblans, MMSA’s general manager of aftersales, presented Botha with a special certificate of recognition, as well as a jacket displaying her award-winning status.
The Customer Service Excellence Award is a new programme that aims to reward dealer staff members who go the extra mile every day to promote lifetime customer loyalty to Mitsubishi. It is just one of the new initiatives being rolled out by MMSA to bolster customer retention and grow the brand through customer service excellence.
Artificial Intelligence (AI) can play a vital role for customers to make the right choice when hunting for a pre-owned vehicle.
The South African motor industry has lost one of its longstanding business figures following the passing of Jebb McIntosh, the group chief executive of Combined Motor Holdings (CMH), on Monday, 2 November 2026.
“South Africa’s automotive industry has been AGOA’s largest user, but for the sector the preference has already been largely overridden by the 25% Section 232 tariffs applied on vehicles and components. Losing AGOA adds a further cost to an industry that has already absorbed a significant shock.”
Advertisement
Advertisement
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Ford South Africa employees and dealer partners contributed more than 8 000 volunteer hours to 29 community projects during its 2026 Global Caring Month programme.
Generating an AI description for an ad quickly is useful, but the real test is whether it makes the whole process of preparing an advert easier. In this article, sponsored by AutoTrader, we look at behind the vehicle listings, tools that simplify everyday tasks could make a meaningful difference to how sales teams spend their time.
Imperial Motors Zambia, part of Motus Africa, has added UD Trucks to its dealership offering following an official launch in Lusaka on 1 October. The brand will be represented at three operational locations in Lusaka, Kitwe and Solwezi.