Mitsubishi showcases new look at Centurion

Mitsubishi is introducing a new corporate look at all its dealers across the globe. In South Africa, Mitsubishi Centurion is the first dealership to showcase this new look.

Mits Hooffoto

“The modern complex, the minimalist look and feel on the inside as well as the lay-out, two well-equipped waiting rooms and space for up to nine vehicles on the dealer floor, bring a new dimension to the dealership,” says Otto Lambrechts, General Manager for Mitsubishi Motors and Hyundai Centurion, part of the Motus Group.

The two dealerships are under one roof but with completely separate showrooms, entrances and looks. The workshop is in one hall but with different working areas and dedicated technical staff for each brand. Mitsubishi (established in 2014) shares a space with the used car side of Hyundai (established in 2003), the biggest Hyundai floorspace in die country, according to Otto.

The Mitsubishi dealership received the Dealer of the Year Award in the B Category in 2019 while also receiving a third place for its after-sales service division. On the Hyundai side, it was one of the top three dealerships in the country in terms of sales volumes and received a third place for its workshop and customer satisfaction.

Mits11de Hoof
Mits10de Hoof
Mits8ste Hoof
Mits7de Hoof
Mits5de Hoof
Mits3de Hoof
Mits11de Hoof
Mits10de Hoof
Mits8ste Hoof
Mits7de Hoof
Mits5de Hoof
Mits3de Hoof

“We are immensely proud to be the first Mitsubishi dealership with the new look and identity. Even from the outside it is hard to miss the new signage, not only because of our location but thanks to the new complex with its new signage and colour scheme.

“It creates a sense of calmness, professionalism and immediately makes new and existing customers feel welcome. The new style also hints at clean and renewable energy, particularly important with the future of motoring heading in that direction,” says Otto.

“We have a specific kind of customer, not only adventurous but extremely loyal. Proof is in the fact that Mitsubishi owners keep on using the official dealership network to service their vehicles and buy parts.

Otto Lambrechts, the General Manager at Mitsubishi and Hyundai Centurion.
Otto Lambrechts, the General Manager at Mitsubishi and Hyundai Centurion.


“Normally, when service or maintenance plans expire and the milage climbs, customers tend to take their vehicles elsewhere. Not in our case. It is not strange to service Mitsubishis with hundreds of thousands of kilometres on the clock.

“Our vehicle range is relatively new, and more models will be added to our line-up soon. There is more emphasis on used Mitsubishis giving good value to customers buying in this market and protecting the used value for customers doing trade-ins. We are experiencing problems around getting enough stock on both the Mitsubishi and Hyundai sides but this is currently a worldwide phenomenon as a result of the raging pandemic.”

Adrian Nel, Senior Sales Executive at Mitsubishi talking to a customer.
Adrian Nel, Senior Sales Executive at Mitsubishi talking to a customer.

Otto spent 15 years of his life in the military. He then joined CMH Peugeot in Menlyn, moved on to the Lazarus Motor Group looking after Volvo and Kia before becoming GM at Mitsubishi & Hyundai in Centurion.

He is an avid collector of model cars, especially Peugeot models of which he has close to 300, mostly 1:43 and 1:18 scale. He is even a member of the French and Dutch Peugeot Motor Clubs.

Then there is another 1 000 or so Hot Wheels 1:64 models. “It is difficult to say no to a beautiful model car. Fortunately, my wife is just as keen as I am about collecting the small cars. I have a lot of British cars in my Hot Wheels collection but also love the VWs and Hondas,” Otto concluded with some serious excitement in his voice.

More Dealer News stories

Where are your new-vehicle profits hiding?

Where are your new-vehicle profits hiding?

As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.

  • 26 November 2024
Supergroup’s Jetour dealerships hit ground running

Supergroup’s Jetour dealerships hit ground running

Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.

  • 22 November 2024
BB Hatfield ready to take GAC Motor to the next level

BB Hatfield ready to take GAC Motor to the next level

One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.

  • 21 November 2024