Mitsubishi Motors has expanded its footprint in Africa with the opening of a new dealership in the capital of Botswana.
The brand was previously represented in that country by a service centre, which has now become a full-fledged sales and service outlet for both new and used Mitsubishi vehicles.
“BB Motors, which is run by the Bhamjee family, approached Mitsubishi Motors South Africa – as the African representative of the brand – towards the end of 2020 for the rights to upgrade its existing Mitsubishi Motors Service Centre to a dealership,” explained Nic Campbell, General Manager of Mitsubishi Motors South Africa (MMSA).
The new facility, known as Mitsubishi Motors Gaborone, is owned and managed by the BB Motors group and includes a showroom for new vehicle sales, as well as a comprehensive workshop.
The Bhamjee family, owners of BB Motors, has been in the motor industry for over 40 years, and Zain Bhamjee will take up the role as Dealer Principal.
“We believe in the importance of an honest relationship with our customers, and it is on this belief that we have built our brand. We will always be open and honest about our products and services,” Bhamjee commented.
The team is extremely excited about the new dealership after gaining valuable experience running the service centre over the past few years. “We are proud to be able to offer all new models – from the Eclipse Cross, ASX and Outlander to the Triton and Pajero Sport to customers in Botswana,” boasted Sales Manager, Nelson Moremedi. “We are confident that we will sell four or more new vehicles a month from the start and will offer a wide range of used Mitsubishi vehicles as well.”
According to Campbell, MMSA does not have a share in the Botswana dealership: “MMSA has 58 dealerships and service centres in Southern Africa and assists with dealerships or service centres in Namibia, Botswana, Zimbabwe, Mozambique and Swaziland. Lesotho is served by the Ladybrand branch. We are also represented in Malawi and Zambia.”
MMSA also operates a Mitsubishi service centre, Mitsubishi Motors Molapo, in Tlokweng Road, Gaborone. This means that Mitsubishi owners and prospective buyers now have access to almost 60 dealers and service centres across Southern Africa.
Strong demand, booming exports and a flood of new Chinese entrants are transforming South Africa’s automotive sector at a pace rarely seen before.
Toyota South Africa Motors (TSAM) has reaffirmed the enduring popularity of its iconic Hilux, celebrating the largest recorded gathering of Hilux vehicles at the 2026 Nampo Harvest Day.
The Automobile Association of South Africa and Global NCAP have raised serious concerns following the crash test results of the previous generation Toyota Starlet, which received a zero-star rating for adult occupant protection in the latest #SaferCarsForAfrica campaign.
Advertisement
Advertisement
You can't buy happiness but you can buy cars and that's kind of the same thing.
Unknown
Dealership service departments know the pattern: the moment warranties and service plans expire; a portion of owners quietly migrate to the independent aftermarket.
Mercedes-Benz Vans South Africa announced its top-performing Agents and Dealers for 2025, recognising their exceptional dedication, customer service and commitment to the brand.
In today’s automotive retail environment, where new vehicle prices keep climbing beyond the reach of many consumers, used vehicles have become the backbone of dealership profitability.
