Mitsubishi in East London scoops up top trophy

Mitsubishi Motors East London has clinched the brand’s 2023 Dealer of The Year award in a tightly contested competition.

23 Mit DOTY1

The evaluation process considers sales volumes, sales volumes compared to targets, parts purchases compared to targets as well as overall after-sales scores.

Dealer categories are determined by location and area of responsibility. Mitsubishi Motors East London walked away with the victory in the B category and as overall dealer of the year, while A category honours went to Mitsubishi Motors Melrose. Mitsubishi Motors Empangeni walked away with the laurels in Category C.

“Dealership excellence is not achieved by individual results but by the combination of working together as a team. The winning dealers have excelled in all aspects of dealership life and above our expectations,” says Thato Magasa, Managing Director of MMSA.

The winners of category B and the overall Dealer of the Year, Mitsubishi Motors East London, with The winner of category A, Mitsubishi Motors Melrose, with Thato Magasa (Managing Director: Mitsubishi Motors SA), Ockert Janse van Rensburg (Chief Financial Officer: Motus), Russel Grigg (DP at Mitsubishi East London), Masatsugu Kurahashi (GM Mitsubishi Europe, Middle East-Africa & South Asia), Osman Arbee (Chief Executive Officer: Motus) and Yano Yutaka (President Mitsubishi Middle East-Africa).

“In the sales categories, we have succeeded in all aspects of our business, and it gives us great pleasure to honour the dealers who achieved the highest overall volume in their categories as well as the teams who have achieved the highest percentage to target,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).

In the after-sales categories, the top performing dealers achieved excellent results in the annual Mitsubishi Motors Service Dealer of the Year Programme by consistently delivering record high monthly CSI results, always developing their staff, achieving excellent warranty performance results and campaign completion rates among a variety of measurables.

The winner of category A, Mitsubishi Motors Melrose, with Thato Magasa (Managing Director: Mitsubishi Motors SA), Ockert Janse van Rensburg (Chief Financial Officer: Motus), Emile Stanz (General Manager at Carter Group Dealerships), Masatsugu Kurahashi (GM Mitsubishi Europe, Middle East-Africa & South Asia), Osman Arbee (Chief Executive Officer: Motus) and Yano Yutaka (President Mitsubishi Middle East-Africa).

For the first time, Mitsubishi Motors SA participated in the International Competitive CSI Survey conducted by Kantar across the entire local motor industry. Mitsubishi Motors SA was ranked first in SA thanks to contributions from frontline staff at dealerships.

“After-sales staff are the people who ensure excellence is not only exemplified in our vehicles, but in how we treat you when the car is sold. The best three service advisors scored the highest across all South African dealers as well as in Mitsubishi Motors SA’s own local CSI programme for the past year as voted for by our customers and we second that,” says Steven Terblans, General Manager: After-sales at Mitsubishi Motors South Africa (MMSA).

The winner of category C, Mitsubishi Motors Empangeni, with Thato Magasa (Managing Director: Mitsubishi Motors SA), Ockert Janse van Rensburg (Chief Financial Officer: Motus), Craig Schnell (DP at Bidvest McCarthy Inyanga Motors), Masatsugu Kurahashi (GM Mitsubishi Europe, Middle East-Africa & South Asia), Osman Arbee (Chief Executive Officer: Motus) and Yano Yutaka (President Mitsubishi Middle East-Africa).

Diamond Service Awards for National & International CSI were awarded to Tanika Knoetze from Mitsubishi Motors East London, JJ Smit from Mitsubishi Motors Paarden Eiland and Deon Nieuwenhuis from Mitsubishi Motors Menlyn.

  • Sales Volume:

C-sized dealers – Mitsubishi Motors Pietermaritzburg

B-sized dealers – Mitsubishi Motors East London

A-sized dealers – Mitsubishi Motors Boksburg

  • Sales percentage to target:

C-sized dealers – Mitsubishi Motors Empangeni

B-sized dealers – Mitsubishi Motors Zambezi

A-sized dealers - Mitsubishi Motors The Glen

  • Parts:

C-sized dealers – Mitsubishi Motors Vereeniging

B-sized dealers – Mitsubishi Motors Ballito

A-sized dealers – Mitsubishi Motors Port Elizabeth

  • Service Advisor:

Tanika Knoetze – Mitsubishi Motors East London

JJ Smit – Mitsubishi Motors Paarden Eiland

Deon Nieuwenhuis – Mitsubishi Motors Menlyn

  • After-sales:

C-sized dealers – Mitsubishi Motors Pietermaritzburg

B-sized dealers – Mitsubishi Motors East London

A-sized dealers – Mitsubishi Motors Port Elizabeth

  • Sales Executive:

Thulani Sibiya – Mitsubishi Motors Empangeni

Sipho Makuliwe – Mitsubishi Motors East London

Neil Muller – Mitsubishi Motors Boksburg

Gavin Cherry – Mitsubishi Motors Port Elizabeth

  • DOTY Category:

C-sized dealers – Mitsubishi Motors Empangeni

B-sized dealers – Mitsubishi Motors East London

A-sized dealers – Mitsubishi Motors Melrose

  • Regional Distributor Sales Dealer of the year:

Volume – Mitsubishi Motors Mozambique and percentage to target – Mitsubishi Motors Zambia.

  • Overall Dealer of the year:

Mitsubishi Motors East London

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