Mitsubishi Motors East London has clinched the brand’s 2023 Dealer of The Year award in a tightly contested competition.
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The evaluation process considers sales volumes, sales volumes compared to targets, parts purchases compared to targets as well as overall after-sales scores.
Dealer categories are determined by location and area of responsibility. Mitsubishi Motors East London walked away with the victory in the B category and as overall dealer of the year, while A category honours went to Mitsubishi Motors Melrose. Mitsubishi Motors Empangeni walked away with the laurels in Category C.
“Dealership excellence is not achieved by individual results but by the combination of working together as a team. The winning dealers have excelled in all aspects of dealership life and above our expectations,” says Thato Magasa, Managing Director of MMSA.
“In the sales categories, we have succeeded in all aspects of our business, and it gives us great pleasure to honour the dealers who achieved the highest overall volume in their categories as well as the teams who have achieved the highest percentage to target,” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).
In the after-sales categories, the top performing dealers achieved excellent results in the annual Mitsubishi Motors Service Dealer of the Year Programme by consistently delivering record high monthly CSI results, always developing their staff, achieving excellent warranty performance results and campaign completion rates among a variety of measurables.
For the first time, Mitsubishi Motors SA participated in the International Competitive CSI Survey conducted by Kantar across the entire local motor industry. Mitsubishi Motors SA was ranked first in SA thanks to contributions from frontline staff at dealerships.
“After-sales staff are the people who ensure excellence is not only exemplified in our vehicles, but in how we treat you when the car is sold. The best three service advisors scored the highest across all South African dealers as well as in Mitsubishi Motors SA’s own local CSI programme for the past year as voted for by our customers and we second that,” says Steven Terblans, General Manager: After-sales at Mitsubishi Motors South Africa (MMSA).
Diamond Service Awards for National & International CSI were awarded to Tanika Knoetze from Mitsubishi Motors East London, JJ Smit from Mitsubishi Motors Paarden Eiland and Deon Nieuwenhuis from Mitsubishi Motors Menlyn.
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