Mitsubishi Motors South Africa’s 59 national dealers went out of their way over the Valentine’s Day weekend to show support for doctors, nurses and other medical workers fighting in the frontlines of the battle against COVID-19.
One of Mitsubishi Motors’ private dealerships, Carter Mitsubishi Motors Melrose, showed their appreciation by handing over Valentine’s Day hampers to nurses at Netcare Rosebank with Valentine’s Day hampers. The staff of Mitsubishi Empangeni did the same for the nurses at the Melomed Cardiac Hospital in KwaZulu-Natal.
Not to be outdone were the sales and service staff of Ronnies Motors Mitsubishi East London, who handed over chocolates and bouquets of red roses to nurses at Beacon Bay Life Hospital. The same was done for the nursing staff at the Steve Biko Hospital by Mitsubishi Motors Hatfield’s staff.
The Mitsubishi Motors Boksburg dealership – which is part of Mitsubishi Motors East Rand – sent bouquets of chocolates and other edibles, as well as roses to the weekend staff of the Medicross Boksburg.
Reaching out in Mpumalanga, staff of the Mitsubishi Motors Ermelo branch showed their appreciation for the medical frontline workers at Mediclinic Ermelo.
Heading west, Mitsubishi Motors Mahikeng and Mitsubishi Motors Lichtenburg pooled their resources to deliver Valentine’s Day hampers to the staff at the General De La Rey Memorial Hospital in Lichtenburg.
Mitsubishi Motors Klerksdorp set hearts racing by delivering Valentine’s Day hampers to staff at the Wilmed Park Hospital, while Mitsubishi Motors Witbank attended to medical staff at the Life Cosmos Hospital.
“Medical workers are often taken for granted, but when COVID-19 hit, they were literally in the front line, fighting an unknown enemy that has turned the world upside down,” said Nic Campbell, General Manager of Mitsubishi Motors South Africa.
“The Mitsubishi Motors South Africa Valentine’s Day outreach was our way of thanking the faces who are always behind a mask – not just during this pandemic. We salute you!” Campbell concluded.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
