Mitsubishi Motors South Africa’s 59 national dealers went out of their way over the Valentine’s Day weekend to show support for doctors, nurses and other medical workers fighting in the frontlines of the battle against COVID-19.
One of Mitsubishi Motors’ private dealerships, Carter Mitsubishi Motors Melrose, showed their appreciation by handing over Valentine’s Day hampers to nurses at Netcare Rosebank with Valentine’s Day hampers. The staff of Mitsubishi Empangeni did the same for the nurses at the Melomed Cardiac Hospital in KwaZulu-Natal.
Not to be outdone were the sales and service staff of Ronnies Motors Mitsubishi East London, who handed over chocolates and bouquets of red roses to nurses at Beacon Bay Life Hospital. The same was done for the nursing staff at the Steve Biko Hospital by Mitsubishi Motors Hatfield’s staff.
The Mitsubishi Motors Boksburg dealership – which is part of Mitsubishi Motors East Rand – sent bouquets of chocolates and other edibles, as well as roses to the weekend staff of the Medicross Boksburg.
Reaching out in Mpumalanga, staff of the Mitsubishi Motors Ermelo branch showed their appreciation for the medical frontline workers at Mediclinic Ermelo.
Heading west, Mitsubishi Motors Mahikeng and Mitsubishi Motors Lichtenburg pooled their resources to deliver Valentine’s Day hampers to the staff at the General De La Rey Memorial Hospital in Lichtenburg.
Mitsubishi Motors Klerksdorp set hearts racing by delivering Valentine’s Day hampers to staff at the Wilmed Park Hospital, while Mitsubishi Motors Witbank attended to medical staff at the Life Cosmos Hospital.
“Medical workers are often taken for granted, but when COVID-19 hit, they were literally in the front line, fighting an unknown enemy that has turned the world upside down,” said Nic Campbell, General Manager of Mitsubishi Motors South Africa.
“The Mitsubishi Motors South Africa Valentine’s Day outreach was our way of thanking the faces who are always behind a mask – not just during this pandemic. We salute you!” Campbell concluded.
Falling back on their heritage and the legacy specific models have established over decades seems to be a strategy for European manufacturers to try and neutralise the tsunami of Chinese vehicles, especially full-electric vehicles (EVs), being set loose on Europe’s roads.
South Africa has taken important steps to position itself within the global electric vehicle (EV) industry, but industry stakeholders argue that further policy adjustments are needed if the country is to accelerate adoption and support long-term investment in clean transport infrastructure.
Dealer excellence was recognised at the Mahindra South Africa Dealer Conference Awards Evening, where dealerships were acknowledged for their performance across retail sales, commercial vehicles, customer satisfaction, aftersales and other areas of the business.
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You can't buy happiness but you can buy cars and that's kind of the same thing.
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Dealer excellence was recognised at the Mahindra South Africa Dealer Conference Awards Evening, where dealerships were acknowledged for their performance across retail sales, commercial vehicles, customer satisfaction, aftersales and other areas of the business.
To turn the fortunes of a dealership around from one not firing on all its cylinders, so to speak, to one of the top five dealerships in the country and now the top Dealer of the Year, is testimony to what can be achieved with dedicated leadership.
Few can claim a bond with Mazda as deep as the Plitt family's. For more than 60 years, Mazda has been part of the family's story through Mazda Vereeniging, the oldest Mazda dealership in South Africa and a longstanding standalone representative of the brand.
