Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Jeep and Opel are expanding their presence in KwaZulu-Natal, joining the Midbay Motors dealership in Richard’s Bay.
The well-established facility already exists as a Peugeot and Citroën dealer, and the expansion forms part of Stellantis’s dealer network strategy to make these exciting brands more accessible to customers in KZN.
Midbay Motors is a successful dealer group in Richard’s Bay, representing a number of automotive brands. The facility will also expand during the month to cater for Fiat servicing, adding convenience for existing customers in the area.
“We’re excited to amplify our brand presence in KwaZulu-Natal as we build our relationship with Midbay Motors and offer improved accessibility to the Jeep and Opel brands with added convenience for Fiat customers,” says Leslie Ramsoomar (Managing Director Stellantis South Africa). “This is yet another step forward for our customers and part of our broader plans to grow our representation across the country.”
Dealer Principal, Jenine Yiannakakis, is looking forward to adding more offerings from the facility. “Adding Jeep and Opel to our existing Peugeot and Citroën offerings allows us to attract a wider variety of customers and provides an opportunity for our existing customers to stay within our dealer family,” says Jenine. “We are an intrinsic part of the community, and we’re here to serve motorists in our town and its surrounds.”
Midbay Motors now caters for all your Peugeot, Citroën, Jeep and Opel needs as well as Fiat servicing.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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