Dealer excellence was recognised at the Mahindra South Africa Dealer Conference Awards Evening, where dealerships were acknowledged for their performance across retail sales, commercial vehicles, customer satisfaction, aftersales and other areas of the business.
At the event Penta Motor Group’s Mahindra Montana scooped up the top honours as the manufacturer’s overall Dealer of the Year while the BB Group walked away the top Group of the Year title.
The awards were based on criteria introduced following last year’s Mahindra Dealer Conference in Dubai. The awards criteria and dealership segments introduced then were used again for this year’s awards, with dealerships assessed against the relevant measures for their categories.
The awards recognised performance across small, medium, large and mega dealerships, with additional awards for marketing initiatives, overall sales and aftersales performance, and the best-performing dealer groups.
Group of the year:
BB Group was named the winner, with Eastvaal Group as runner-up.
Dealer of the year:
The top dealership awards were presented in four categories.
Overall sales and aftersales awards:
The overall awards recognised dealerships across the small, medium, large and mega categories, bringing together several of the individual performance measures.
Best in overall sales:
Best in overall aftersales:
Best retail performance:
Mahindra Humansdorp (small), Mahindra Potchefstroom (medium), Mahindra Edenvale (large) and Mahindra Eagle (mega).
Best in accessories ARPU (Average Revenue Per User):
Mahindra Upington (small), Mahindra Brits (medium), Mahindra Empangeni (large) and Mahindra Nelspruit (mega).
Best in commercial sales:
Mahindra Maruleng (small), Mahindra Potchefstroom (medium), Mahindra Empangeni (large) and Mahindra Eagle (mega).
Best in SUV (Sport Utility Vehicle) sales:
Mahindra Humansdorp (small), Mahindra Potchefstroom (medium), Mahindra Somerset West (large) and Mahindra Fourways (mega).
Best in SSI (Sales Satisfaction Index):
Mahindra Mthatha (small), Mahindra Ladysmith (medium), Mahindra East London (large) and Mahindra Polokwane (mega).
WesBank awards:
Mahindra Upington (small), Mahindra Middelburg (medium), Mahindra PTA North (large) and Mahindra East Rand (mega).
Best in parts performance:
Mahindra Humansdorp (small), Mahindra Bronkhorstspruit (medium), Mahindra Edenvale (large), and Mahindra East Rand and Mahindra Pinetown (mega).
Best in customer concern handling:
Mahindra Bryanston (mega).
Best in repair quality:
Mahindra Piet Retief (small), Mahindra Springs (medium), Mahindra Vaal (large) and Mahindra East Rand (mega).
Best in CSI (Customer Satisfaction Index):
Mahindra Upington (small), Mahindra Welkom (medium), Mahindra Goodwood (large) and Mahindra Centurion (mega).
Best in fleet sales:
Mahindra Middelburg and Mahindra Heidelberg (medium), Mahindra PTA North (large) and Mahindra East Rand (mega).
Best in fleet aftersales:
Mahindra Heidelberg (medium), Mahindra Silverlakes (large) and Mahindra Centurion (mega).
Best in marketing to gain market share:
Mahindra Montana was named the winner, with Mahindra Vereeniging as runner-up.
Best in reach out campaign:
Mahindra Bryanston.
Best in Fusion Fest integration:
Mahindra Montana was the winner, with Mahindra Bloemfontein as runner-up and Mahindra Vryheid in second runner-up position.
Best in overall excellence (BSC - Balanced Scorecard):
Mahindra Humansdorp (small), Mahindra Potchefstroom (medium), Mahindra Empangeni (large), and Mahindra Montana, Mahindra Eagle and Mahindra Polokwane (mega).
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