The event also served to honour the dealers who represent the brand across South Africa with their commitment that continues to drive Mahindra forward.

The dealer conference follows shortly after Mahindra South Africa inaugurated its new, purpose-built Vehicle Assembly Facility at the Dube TradePort Special Economic Zone in KwaZulu-Natal, marking a major step in the brand’s journey as it enters its third decade in the country.

The Durban facility has the capacity to assemble over 1 000 Pik Up single- and double-cab models a month, with the ability to scale further as demand grows. It also offers the flexibility to accommodate new models Mahindra plans to introduce in the coming years, alongside an increasing level of locally sourced components.

Highlights of some of the top awards presented to dealers and dealer groups at the conference in Dubai, include:

Dealer of the Year:

Large: Mahindra East Rand

Medium: Mahindra Nelspruit

Small: Mahindra Heidelberg and Mahindra Humansdorp

Group of the Year:

Large: Mahindra Centurion and Penta

Medium: Mahindra Edenvale

Small: Mahindra PTA North

Best in Mahindra Wesbank Finance:

Large: Mahindra East Rand

Medium: Mahindra Nelspruit

Small: Mahindra PTA North

Best Retail Performance:

Large: Mahindra Bloemfontein

Medium: Mahindra Ballito

Small: Mahindra Springs

Best in Accessories:

Large: Mahindra East Rand and Mahindra Windhoek

Medium: Mahindra Pietermaritzburg

Small: Mahindra Piet Retief

Since assembling its first local bakkie in 2018, Mahindra has also grown to become a top 10 best-selling brand in South Africa. According to the official sales statistics from naamsa, the industry business council, Mahindra is one of the three fastest-growing brands in the seven years since opening the plant.

Statistics from the business council also showed that Mahindra was the fastest-growing brand overall in the past financial year (April 2024 to March 2025), the brand with the strongest start to 2025 and the overall fastest-growing brand in the 2025 calendar year to date.