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- Industry News
- 25 November 2024
Mahindra South Africa recently hosted its Dealer of the Year Award ceremony where local dealerships from the Indian brand were recognised for their success across different segments.
The big news of the event was the announcement of the Mahindra’s South Africa Dealer of the Year, where the top honours went to Mahindra East Rand. Mahindra Bloemfontein was the 1st Runner Up of the Year, while Mahindra Nelspruit completed the podium as the 2nd Runner Up of the Year.
There are currently 56 Mahindra vehicle dealers in the country and a local assembly plant in KwaZulu-Natal where the 10 000th South African assembled Pik Up bakkie recently rolled off the line.
A new sales benchmark was reached in the first quarter of 2022 when sales averaged more than 1 000 units a month, again repeating this sales success during the month of June.
Mahindra ended its financial year with 12-month sales of 8 525 units. This is 37.4% better than in 2021.
Best in Mzansi Performance: |
Small |
Tzaneen |
Medium |
PTA North |
|
Large |
Midrand |
|
Best in Accessories Performance: |
Small |
Bethal |
Medium |
Port Elizabeth |
|
Large |
Windhoek |
|
Best in Vehicle Retention: |
Small |
Worcester |
Medium |
Rustenburg |
|
Large |
East Rand |
|
Best in Parts Performance: |
Small |
Bethal |
Medium |
Vaal |
|
Large |
East Rand |
|
Top Commercial Vehicle Sales Dealer: |
Small |
Klerksdorp |
Medium |
Umhlanga |
|
Large |
Centurion |
|
Top Passenger Sales Dealer: |
Small |
Klerksdorp |
Medium |
PMB |
|
Large |
Eagle |
|
Best in After-sales Performance: |
Small |
Bethal |
Medium |
Umhlanga |
|
Large |
East Rand |
|
Best in Sales Performance: |
Small |
Randfontein |
Medium |
Rustenburg |
|
Large |
Centurion |
|
Mahindra Finance Award: |
Small |
Heidelberg |
Medium |
Witbank |
|
Large |
East Rand |
|
Customer Experience: |
Small |
Brits |
Medium |
PMB |
|
Large |
Centurion |
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.