Mahindra South Africa recently hosted its Dealer of the Year Award ceremony where local dealerships from the Indian brand were recognised for their success across different segments.
The big news of the event was the announcement of the Mahindra’s South Africa Dealer of the Year, where the top honours went to Mahindra East Rand. Mahindra Bloemfontein was the 1st Runner Up of the Year, while Mahindra Nelspruit completed the podium as the 2nd Runner Up of the Year.
There are currently 56 Mahindra vehicle dealers in the country and a local assembly plant in KwaZulu-Natal where the 10 000th South African assembled Pik Up bakkie recently rolled off the line.
A new sales benchmark was reached in the first quarter of 2022 when sales averaged more than 1 000 units a month, again repeating this sales success during the month of June.
Mahindra ended its financial year with 12-month sales of 8 525 units. This is 37.4% better than in 2021.
Best in Mzansi Performance: |
Small |
Tzaneen |
Medium |
PTA North |
|
Large |
Midrand |
|
Best in Accessories Performance: |
Small |
Bethal |
Medium |
Port Elizabeth |
|
Large |
Windhoek |
|
Best in Vehicle Retention: |
Small |
Worcester |
Medium |
Rustenburg |
|
Large |
East Rand |
|
Best in Parts Performance: |
Small |
Bethal |
Medium |
Vaal |
|
Large |
East Rand |
|
Top Commercial Vehicle Sales Dealer: |
Small |
Klerksdorp |
Medium |
Umhlanga |
|
Large |
Centurion |
|
Top Passenger Sales Dealer: |
Small |
Klerksdorp |
Medium |
PMB |
|
Large |
Eagle |
|
Best in After-sales Performance: |
Small |
Bethal |
Medium |
Umhlanga |
|
Large |
East Rand |
|
Best in Sales Performance: |
Small |
Randfontein |
Medium |
Rustenburg |
|
Large |
Centurion |
|
Mahindra Finance Award: |
Small |
Heidelberg |
Medium |
Witbank |
|
Large |
East Rand |
|
Customer Experience: |
Small |
Brits |
Medium |
PMB |
|
Large |
Centurion |
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I have bad reflexes. I was once run over by a car being pushed by two guys
Woody Allen
As South Africans keep their vehicles for longer, aftersales service and dealership experience are becoming critical drivers of long-term brand loyalty, according to Hyundai Automotive South Africa.
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