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- Industry News
- 25 November 2024
Motus is busy rebranding its Imperial Select used vehicle floors and they are handing out cold, hard cash to help spread the word.
The listed group recently awarded a random customer with the first cheque of R100 000, with two more planned. The three equal prizes of R100 000 each are made randomly to three customers who buy a used vehicle from a Motus Select floor in December, January or February.
The first customer, Mr Hartley, bought his car from Motus in Brackenfell, Cape Town. He bought his Suzuki Celerio in December 2020 and was dumfounded when he received the notification of his prize. Hartley commented that the prize was welcomed as it means a great start to the year and that he would be spoiling his children with the winnings.
“The whole process was painless and hassle free from start to finish and I am really enjoying my vehicle. To then hear that I am the winner of R100 000 was really awesome news.”
Motus last year launched motusselect.co.za which gives online shoppers access to more than 1 500 cars across all of the 20 Motus dealers in South Africa.
According to the group, all used vehicles listed on the site are from the model year 2015 or more recent and have less than 120 000 kilometres on the odometer. The company also ensures that each vehicle has a full service history.
As we all know, the profit of a motor dealership comes from several areas and each of them needs to be monitored closely if you want to ensure that your dealership performs well.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.