It is a story where family and business meet, one of generational transfer of skills, opportunity and becoming part of the Ford family.
It is the story of the Lazarus family and the Ford family Pretoria joining forces stretching back over many decades culminating the well-known Lazarus Ford and the man in charge, Colin Lazarus.
Today, the Lazarus dealership in Pretoria is still Ford centric, notwithstanding other brands that have been added to its portfolio. The famous “Ford Museum” at the dealership with some old and new and very rare exotic Fords, attracts many visitors to the dealership.
Currently, the fourth generation Lazarus, Ross (main picture with his dad, Colin), is slowly taking over the ropes from his famous and well-known dad, Colin Lazarus, the man who tells the Lazarus story in the video (see video link at the end).
The Lazarus story is the latest video from Ford SA's 'Our Ford Stories' series and coincides with Ford South Africa's centenary celebrations.
This video visits the well-known Lazarus dealership in Pretoria where Colin speaks vividly and passionately about his formative memories with the Ford Motor Company and how it has evolved into a family legacy.
In 1957, two months after Colin was born, the Lazarus Motor Company was established with Colin’s father and grandfather selling tractors and cars in Bronkhorstspruit, Gauteng. Despite being a competitive industry, Colin believes that their early success came from delivering solid customer service. In 1961, Colin’s father was awarded a Ford franchise in Bronkhorstspruit, and the Lazarus Motor Company has been a proud Ford dealer ever since.
Colin openly admits that Ford holds a soft spot in his heart. “I grew up with Fords, and some of my fondest childhood memories are with the Ford brand, that’s all we ever had,” he remembers.
Colin is a true petrolhead, and his collection of classic and modern Fords – encapsulating 100 years of Ford South Africa – lends credibility to this passion. A variety of bakkies, sports cars and hot hatches are kept in pristine condition in his personal museum.
Many of the cars, like the last Bantam to leave the production line, carry a unique story, while his 1971 Mustang Mach 1 adds quintessential charm and vintage to the collection. Vehicles with motorsport heritage are represented by his trio of generational Ford GTs, including the latest model, which is a road-going version of the GT that won Le Mans in 2016.
Do not miss the opportunity to watch the video and live the Lazarus story.
Volkswagen is abandoning its separate electric vehicle naming convention, opting instead to align its battery-electric models with established combustion engine nameplates. The German automaker announced that the strategy shift would begin with the ID Polo, set to debut in 2026.
Europe's automotive industry has issued a unified call for the European Union (EU) to recalibrate its green transition strategy, with leading manufacturers and suppliers expressing growing concerns about the feasibility of current electrification timelines and regulatory frameworks.
South African business sentiment deteriorated further in the third quarter of 2025, falling one point to reach 39, well below the long-term benchmark of 42 points, as punitive US tariffs took their toll on exporters, Reuters reported on Wednesday
Advertisement
Advertisement
Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
“We are ready to hit the road with DFSK and will celebrate the official opening of the East London DFSK dealership on 6th September,” says Melanie Herman, owner and Dealer Principal of the new facility in the Eastern Cape city.
Chery had a busy time over the last couple of weeks. Not only did it pull off a unique crash test with two Chery Tiggo 9s, the first of its kind locally, but it also awarded its top performing dealers during its national dealer conference held at Nasrec.
Hyundai Motor Group has officially announced Hyundai Pinetown as one of Global Top 100 Dealers of the Year, recognising the dealership’s remarkable performance, customer-centric innovation and market leadership in a highly competitive industry.
