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- Industry News
- 15 October 2026
The popular TV-show, La’t Wiel, has opened a new lifestyle, 4x4 and camping centre in Paarl, Western Cape.
The centre is managed by the La’t Wiel team and was opened in partnership with Conqueror off-road campers. This makes the new La’t Wiel Centre the second Conqueror outlet in the Western Cape after the Safari Centre at N1 City in Cape Town.
“We are extremely excited to welcome the La’t Wiel team into the Conqueror family,” commented Thinus de Bruyn, General Manager of Conqueror Manufacturing in Heidelberg.
“A Conqueror off-road camper enables people to enjoy the natural beauty that the province offers, and our new partnership with La’t Wiel 4x4 will allow more people in the Western Cape to gain access to luxury off-road camping and the associated lifestyle.”
Over the past 18 years, La’t Wiel has become a household name, especially with Afrikaans television viewers. The popular motoring show has broadcast more than 500 episodes since 2004, and the La’t Wiel brand is well-established within the motoring industry.
“But ultimately, we love the natural beauty our country has to offer, especially here in the Western Cape and the Boland. In the same breath, we are passionate about adventure and outdoor living, so it was a natural progression for us to expand our operations into the outdoor and lifestyle segment with a shop that can serve people that share the same passion as we do,” added Waldo van der Waal, La’t Wiel presenter and co-owner of the La’t Wiel 4x4 shop.
The La’t Wiel 4x4 outdoor and lifestyle centre is officially open and can be found at the Simondium Guild on the R45 between Paarl and Franschhoek.
“Besides the lifestyle, the shop will serve another purpose,” added co-owner Hannes Visser. “We identified a need to service and maintain existing off-road campers in the Boland area. To address this need, we’ve set up a complete service and fitment centre. With La’t Wiel’s roots deeply cemented in motorsport, we know exactly how important it is to maintain and look after equipment. And to do that, you need expertise.”
The La’t Wiel 4x4 outdoor and lifestyle centre has acquired the services of JP Strydom, a veteran of 6 Dakar Rallies as an official technician for the TOYOTA GAZOO Racing team to head up the service and fitment centre.
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