This competition recognises the exploits of South Africa’s top performing Suzuki dealerships as well as the people who drive them: everyone from the Suzuki dealer sales, service and parts teams. If you’re in the business of selling and maintaining Suzuki products, this is the one award you want in your trophy cabinet.

This year’s ceremony was hosted under the title ‘Suzukinetic’, a concept that explores the Japanese brand’s science of working together and one that highlights the importance of collaboration: the chemistry between dealership and driver, people and purpose. It’s a particularly salient manifesto and one that in part contributed to Suzuki Auto South Africa concluding its 2024/2025 financial year in March with 62 750 new vehicle sales – a figure that eclipses its previous record by 10 781 units.

“We’re incredibly grateful for the strong start to the year we’ve experienced at Suzuki Auto South Africa, and much of that success is thanks to the hard work and continued commitment of our dealer network. In April alone, the network achieved a combined 5 015 sales – our highest monthly total since opening our doors in 2008,” says Henno Havenga, GM of Auto Sales and Marketing at Suzuki Auto South Africa.

“Our dealers and their staff are the ones engaging with customers every day and representing the Suzuki brand with genuine pride, passion and care. While we’re proud to offer a line-up of reliable, well-priced vehicles that resonate with value-driven South African consumers, it’s our people who bring the brand to life. That’s why we place such importance on our Dealer Conference and Awards. They’re our way of acknowledging the consistent dedication of our 117 dealers across South and Southern Africa. Our record-breaking sales figures wouldn’t materialise without them.”

• Platinum Dealers:

Suzuki Brits, Suzuki Bassonia, Suzuki Edenvale, Suzuki Vredenburg, Suzuki Helderberg, Suzuki Stellenbosch, Suzuki Malmesbury, Suzuki Boksburg, Suzuki Northcliff, Suzuki Rustenburg, Suzuki JHB South, Suzuki Potchefstroom, Suzuki Kokstad, Suzuki Bethlehem, Suzuki Upington, Suzuki East London, Suzuki Clearwater, Suzuki Montana, Suzuki Kimberley, Suzuki Menlyn, Suzuki Port Elizabeth, Suzuki Paarl and Suzuki Klerksdorp.

• Elite Dealers:

Suzuki Gezina, Suzuki Kenilworth, Suzuki Alberton, Suzuki West Rand, Suzuki Rivonia, Suzuki N1 City and Suzuki Fourways.

• Top performing individuals:

This year, Zaynul Mohamed of Suzuki Umhlanga was named Top Technician, while Taki Kipreos of Suzuki Mossel Bay earned the title of Top Parts Manager. Clair van der Merwe of Suzuki Bassonia was named Sales Manager of the Year and Izan Nieuwoudt of Suzuki N1 City earned the award as Sales Executive of the Year. Billy Bridge of Suzuki Durban South was recognised as Service Manager of the Year.

• Highest sales:

Before naming its Dealers of the Year, Suzuki Auto South Africa first recognised the individual dealerships and dealer groups with the highest sales performance.

The top three dealerships by sales volume were Suzuki JHB South in third place, Suzuki Boksburg in second and Suzuki Bassonia in first.

Among dealer groups, the IPOP Group – which includes standout performers like Suzuki Bassonia and Suzuki West Rand – emerged as the top-selling group overall.

• Dealers of the Year:

Suzuki Vredenburg, located on the West Coast of the Western Cape, was named Rural Dealer of the Year. Suzuki Brits earned the title of Small Dealer of the Year, while Suzuki Kenilworth was recognised as the top performer in the Medium category. Suzuki Gezina claimed the award for Large Dealer of the Year.

And finally, after much anticipation, Suzuki Kenilworth in Cape Town returned to the stage to receive the highest honour – the title of Suzuki’s 2024 Dealer of the Year.