Enough cannot be said about good customer service and about our dealership, especially in these challenging times.
So says Francois Robbertse, Dealer Principal and New Vehicles Sales Manager at Honda Hatfield, part of the CMH group, in Pretoria.
“The retention of customers is of the utmost importance to us. You can’t judge a book by its cover and the same principle applies to anyone walking into the dealership, who could be a potential client.
“At our After Sales department a similar situation applies. We have excellent staff in the person of Cynthia van Staden (After Sales Manager), Dennis Ncube (Foreman) and Mary-Jane Hlongoane (Service Adviser) with many years of experience between them keeping customers’ cars in tip top condition,” Francois tells Dealerfloor.
He says the importance of and the challenges on the used side can never be underestimated. “With limited stock on the new side, there are fewer trade-ins and with the number of platforms out there, buying up used vehicles make conditions tough.
“With our used car side, branded Honda Pre-owned Plus, we make sure that all our used stock undergo strict quality checks, and when a vehicle leaves us, it is in a tip-top condition, repaired and serviced. It is important that buyers of used vehicles take note of this as many dealers are simply re-sellers of vehicles no matter what their condition.”
He says they are excited about new Honda models scheduled for launched this year and next year to give the brand a boost like the new BR-V coming around mid-year and the revised HR-V that will show face a bit later.
Francois arrived as DP at the dealership shortly before COVID-19 struck during 2019. Before that he spent time as New Vehicle Sales Manager at Honda Menlyn. He started his career at CMH in 2013 on the Alfa and Fiat side, then moved to Mazda in Menlyn before his career with the group’s Honda franchises started.
“Our dealership and staff, including me, have won numerous awards over the years from different institutions and within our group, raking in a number of important awards for the After Sales department and the New Vehicle Sales division,” he says.
“And how does he feel about the way forward? “I believe in doing the basic things right, to stay positive, make plans and keep your head above the water to achieve success, survive and build your business successfully,” he adds.
Hino, which has been the dominant brand in Datatrack Management’s long-running comparative customer-care survey conducted among local truck operators for the past several years, has kicked off 2025 with another strong showing.
Filtration specialist MANN+HUMMEL has opened a new state-of-the-art manufacturing facility in Kempton Park, Johannesburg.
DFSK South Africa has announced the roll-out of the DFSK EC35 Electric Panel Van, an electric vehicle designed to meet the demands of South African businesses while contributing to a greener future, says the manufacturer.
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You can't build a reputation on what you are going to do.
Henry Ford
The Halfway Group has opened the doors to a brand-new Lexus dealership, located in Lynnwood, Pretoria, with Chris Jones as the Dealer Principal.
With premium brands in South Africa taking the brunt of the economic hardship facing customers, challenges at dealership level are creating a new reality.
FAW Trucks Southern Africa recently convened its annual Dealer Conference and Awards, uniting its extensive network from across the region for a week dedicated to strategic alignment, collaborative growth and recognising excellence, it states.
