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- Product News
- 21 November 2024
Jaguar Land Rover South Africa (JLR) held its annual Dealer of the Year awards where the top performing dealerships were rewarded for their achievements for the 2022 financial year.
This year, JLR Hillcrest (SMG motoring group) took top honours at JLR Dealer of the Year pipping last year’s winner, JLR The Glen and JLR Stellenbosch this year’s first runner-up for the number one position.
Peter Caley, Dealer Principal at JLR Hillcrest, says they are thrilled and very honoured to be presented with this year’s Dealer of the Year award. “This is the 5th time we have won this most prestigious accolade and is testament to the continued hard work and determination of everyone at JLR Hillcrest to provide the best possible service to every client who walks through our door.”
JLR The Glen (SMH motoring group) returned to the podium to also claim the Customer Service Dealer of the Year award, while JLR East Rand took the Sales Dealer of the Year title.
“The awards recognise JLR dealers who have excelled in driving sales through their actions and work ethic, whilst upholding and representing the stature and ideals of the JLR brands over the past year,” says Viola Rossouw, Network Development and Performance Director at JLR South Africa.
“In addition to sales performance, client experience was a key determining factor in the final rankings as we move towards offering a truly modern luxury experience to our clients throughout the entire ownership journey,” Viola added.
Along with vehicle sales, the top-performing dealers also excelled in various areas, including quality service, process adherence, results of standard audits and feedback from customers. The grand prize – the Dealer of the Year award – recognises the combined overall performance across all departments at the winning dealer.
Award |
Winner |
Dealer of the Year |
JLR Hillcrest |
Dealer of the Year – First Runner Up |
JLR Stellenbosch |
Dealer of the Year – Second Runner Up |
JLR The Glen |
Customer Service Dealer of the Year |
JLR The Glen |
Customer Service Dealer of the Year - First Runner Up |
JLR Bryanston |
Customer Service Dealer of the Year - Second Runner Up |
JLR Stellenbosch |
Sales Dealer of the Year |
JLR East Rand |
Sales Dealer of the Year - First Runner Up |
JLR Hillcrest |
Sales Dealer of the Year - Second Runner Up |
JLR Nelspruit |
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
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