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- Product News
- 21 November 2024
Ford South Africa recently held its annual Dealer of the Year Award ceremony where dealerships, groups and staff were rewarded for their successes. The ceremony was a virtual event.
The Free State- and Northern Cape-based Human Auto Group scooped up the Group Dealer of the Year 2021 for the second time with their Bloemfontein dealership also awarded Dealership of the Year and winner of category A for large dealerships.
A second Human Auto dealership, Human Auto Welkom, was the runner-up in category B (medium dealerships).
The Dealer of the Year awards consider performance across the full spectrum – performance within sales, aftersales, Ford Credit, Ford Protect, PBT and Dealer Standards.
Dealer of the Year |
Winner |
Runner up |
Category A |
Des Williams - Human Auto Bloemfontein |
Ben Pillay - Lazarus Ford |
Category B |
Faldien Gallie - Halfway Ford Kuils River |
Peet Venter - Action Ford Roodepoort |
Category C |
Chilton Penery - Halfway Ford Waterfall |
Pierre Beukes - Human Auto Welkom |
Category D |
Stephen Theodosiou - Eastern Cape Motors PE |
Ben van den Berg - Supreme Auto Vryburg |
Category E |
Karen Moller - Rola Ford Robertson |
Kenneth Oldwage - Action Ford Malmesbury |
National Dealer of the Year |
Des Williams - Human Auto Bloemfontein |
|
Group Dealer of the Year |
Pine Pienaar - Human Auto Group |
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.