Ford South Africa recently held its annual Dealer of the Year Award ceremony where dealerships, groups and staff were rewarded for their successes. The ceremony was a virtual event.
The Free State- and Northern Cape-based Human Auto Group scooped up the Group Dealer of the Year 2021 for the second time with their Bloemfontein dealership also awarded Dealership of the Year and winner of category A for large dealerships.
A second Human Auto dealership, Human Auto Welkom, was the runner-up in category B (medium dealerships).
The Dealer of the Year awards consider performance across the full spectrum – performance within sales, aftersales, Ford Credit, Ford Protect, PBT and Dealer Standards.
Dealer of the Year |
Winner |
Runner up |
Category A |
Des Williams - Human Auto Bloemfontein |
Ben Pillay - Lazarus Ford |
Category B |
Faldien Gallie - Halfway Ford Kuils River |
Peet Venter - Action Ford Roodepoort |
Category C |
Chilton Penery - Halfway Ford Waterfall |
Pierre Beukes - Human Auto Welkom |
Category D |
Stephen Theodosiou - Eastern Cape Motors PE |
Ben van den Berg - Supreme Auto Vryburg |
Category E |
Karen Moller - Rola Ford Robertson |
Kenneth Oldwage - Action Ford Malmesbury |
National Dealer of the Year |
Des Williams - Human Auto Bloemfontein |
|
Group Dealer of the Year |
Pine Pienaar - Human Auto Group |
|
Korean automaker Hyundai has been an unmitigated success in the SA new car space. The relative newcomer to the market has been a consistent top-five feature on the new-car sales charts. There are many reasons for this, including good, reliable products at competitive prices. In part, the success is also driven by innovation.
South Africa's automotive sector is set for a significant transformation as Chinese and Indian vehicle manufacturers prepare to shift from basic assembly operations to full-scale local production.
Lightstone Auto has rolled out a cutting-edge integration designed to transform how alternative lenders, rent-to-own providers and niche finance firms engage with dealerships.
Advertisement
Advertisement
You can't build a reputation on what you are going to do.
Henry Ford
Korean automaker Hyundai has been an unmitigated success in the SA new car space. The relative newcomer to the market has been a consistent top-five feature on the new-car sales charts. There are many reasons for this, including good, reliable products at competitive prices. In part, the success is also driven by innovation.
UD Trucks held its annual Partner Conference in Japan in November 2025, bringing together global partners to celebrate its 90th anniversary. Separately, UD Trucks Southern Africa held its Annual Dealer Conference in Durban earlier this year.
An electronics online marketplace, mUther, made history when it opened South Africa’s very first electric vehicle-only showroom in Boksburg.
