Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
Ford South Africa recently held its annual Dealer of the Year Award ceremony where dealerships, groups and staff were rewarded for their successes. The ceremony was a virtual event.
The Free State- and Northern Cape-based Human Auto Group scooped up the Group Dealer of the Year 2021 for the second time with their Bloemfontein dealership also awarded Dealership of the Year and winner of category A for large dealerships.
A second Human Auto dealership, Human Auto Welkom, was the runner-up in category B (medium dealerships).
The Dealer of the Year awards consider performance across the full spectrum – performance within sales, aftersales, Ford Credit, Ford Protect, PBT and Dealer Standards.
Dealer of the Year |
Winner |
Runner up |
Category A |
Des Williams - Human Auto Bloemfontein |
Ben Pillay - Lazarus Ford |
Category B |
Faldien Gallie - Halfway Ford Kuils River |
Peet Venter - Action Ford Roodepoort |
Category C |
Chilton Penery - Halfway Ford Waterfall |
Pierre Beukes - Human Auto Welkom |
Category D |
Stephen Theodosiou - Eastern Cape Motors PE |
Ben van den Berg - Supreme Auto Vryburg |
Category E |
Karen Moller - Rola Ford Robertson |
Kenneth Oldwage - Action Ford Malmesbury |
National Dealer of the Year |
Des Williams - Human Auto Bloemfontein |
|
Group Dealer of the Year |
Pine Pienaar - Human Auto Group |
|
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
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