
Staff are the moral fibre of any dealership
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
- Dealer News
- 10 July 2025
Ford South Africa recently held its annual Dealer of the Year Award ceremony where dealerships, groups and staff were rewarded for their successes. The ceremony was a virtual event.
The Free State- and Northern Cape-based Human Auto Group scooped up the Group Dealer of the Year 2021 for the second time with their Bloemfontein dealership also awarded Dealership of the Year and winner of category A for large dealerships.
A second Human Auto dealership, Human Auto Welkom, was the runner-up in category B (medium dealerships).
The Dealer of the Year awards consider performance across the full spectrum – performance within sales, aftersales, Ford Credit, Ford Protect, PBT and Dealer Standards.
Dealer of the Year |
Winner |
Runner up |
Category A |
Des Williams - Human Auto Bloemfontein |
Ben Pillay - Lazarus Ford |
Category B |
Faldien Gallie - Halfway Ford Kuils River |
Peet Venter - Action Ford Roodepoort |
Category C |
Chilton Penery - Halfway Ford Waterfall |
Pierre Beukes - Human Auto Welkom |
Category D |
Stephen Theodosiou - Eastern Cape Motors PE |
Ben van den Berg - Supreme Auto Vryburg |
Category E |
Karen Moller - Rola Ford Robertson |
Kenneth Oldwage - Action Ford Malmesbury |
National Dealer of the Year |
Des Williams - Human Auto Bloemfontein |
|
Group Dealer of the Year |
Pine Pienaar - Human Auto Group |
When the moral fibre of your staff is in the right place, you are on the road to success, no matter what kind of business you are in.
The Thorp Motor Group did the official breaking of new ground for its latest and most ambitious development yet – a brand-new Motor City in Sandown that will bring four of the Group’s leading vehicle brands together under one roof.
One of the topics that comes up often when I write articles is “waste” within a dealership. Quite often, expenses are cut when times are challenging but often, waste is confused with expenditure.