Triton brings the challenge to competitors
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
- Product News
- 21 November 2024
Hino Pomona is not only the first 100% Black-owned Hino dealership in South Africa but also the first that is 65% women-owned.
This important announcement follows Isipho Capital acquiring all the assets of the Hino Pomona dealership, located at 61 Maple Road, Pomona, Kempton Park, from the Motus Group.
“We, at Isipho Capital, are truly honoured and excited that we are now members of the Hino family and look forward to positioning our dealership as one of the star performers in Hino South Africa’s countrywide network of 67 dealerships, says Fortunate Mdanda, a Director of Isipho Capital – Hino and Dealer Principal.
“We are absolutely delighted that this transformation deal has now been concluded because Hino Pomona is an important member of our network being located in the centre of the fastest growing logistics hub in Gauteng, along the R21, in close proximity to the OR Tambo International Airport, as well as being within the Ekurhuleni manufacturing hub,” commented Anton Falck, Vice President of Hino South Africa.
The Hino Pomona dealership is well equipped to grow the business in terms of both truck sales and maintenance. The facility has a parts and service centre that caters for the high roof modern trucks and trailers. The workshop also has a brake roller tester and diagnostics equipment to ensure efficient vehicle diagnostics.
An important offering by this dealership is 24/7 servicing, which is available by appointment and should be appealing to many fleet customers. In addition, Hino Pomona has a mobile workshop that enables it to conduct service and minor repairs on trucks at its customers’ premises. Reliable parts supply is critical for fleet operators and here Hino Pomona has a substantial stock of genuine Hino replacement and service parts.
“Over the years, Hino has grown and improved its offerings in South Africa and is now a strong competitor in the medium, heavy and extra-heavy market segments with its 300, 500 and 700 models,” says Anton.
“The Dyna is now the Hino 200 and falls into the light commercial vehicle segment. All these models have been upgraded or replaced by all-new ranges in the past few years, with the latest renewal being the 700 Series, which competes in the high volume extra-heavy category.
“All these models are assembled at our modern plant near Durban and are backed up by an extraordinarily dedicated support system, which places major focus on the Customer Experience. Hino has a proud record of coming out tops in the quarterly DataTrack surveys of South African fleet operators, and for the last quarter of 2023, Hino was not only No 1 in the combined total, but also the top brand in terms of sales, service and parts,” he adds.
“With this proven back up, both locally and globally, as well as ranges of modern trucks built for a country like ours, we are confident we will exceed our own expectations for Hino Pomona. We know the current market is tough and highly competitive but we are confident that the team we have put together will be up for the challenge,” concludes Fortunate.
The bakkie war has intensified with the local launch of Mitsubishi’s next-generation Triton, an evolution in the iconic bakkie’s 46-year legacy.
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
JAC Motors added ABS (Anti-lock Braking System) to its X200 2.8L TDI 1.5-tonne single-cab, enhancing safety for both the crew and cargo. This latest upgrade complements the ABS-equipped X200 1.3-tonne double-cab targeted at organisations with labour-intensive crews.
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Unlike in the past, when dealerships primarily waited for customers to come to them, we now take a more proactive approach, bringing our vehicles directly to places where people gather, allowing them to experience the product first-hand, including offering test drives,” says Gerrie van der Kaay, Dealer Principal at Supergroup Dealerships Jetour Midrand.
One of the latest Chinese automotive brands to establish itself in South Africa, GAC Motor, is benefitting from the expertise of well-known motor groups in the country, like the BB Motor Group.
Stellantis has announced the expansion of its multi-franchise dealer network with the addition of the Fiat and Jeep brands to the existing Westvaal Motor Group dealership in Klerksdorp in North West Province.