Hino Pomona, the first 100% Black-owned Hino dealership

Hino Pomona is not only the first 100% Black-owned Hino dealership in South Africa but also the first that is 65% women-owned.

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This important announcement follows Isipho Capital acquiring all the assets of the Hino Pomona dealership, located at 61 Maple Road, Pomona, Kempton Park, from the Motus Group.

“We, at Isipho Capital, are truly honoured and excited that we are now members of the Hino family and look forward to positioning our dealership as one of the star performers in Hino South Africa’s countrywide network of 67 dealerships, says Fortunate Mdanda, a Director of Isipho Capital – Hino and Dealer Principal.

“We are absolutely delighted that this transformation deal has now been concluded because Hino Pomona is an important member of our network being located in the centre of the fastest growing logistics hub in Gauteng, along the R21, in close proximity to the OR Tambo International Airport, as well as being within the Ekurhuleni manufacturing hub,” commented Anton Falck, Vice President of Hino South Africa.

Fortunate and Sipho Mdanda are now shareholders in Hino Pomona. Fortunate is the Dealer Principal and Sipho is also involved in operations at the dealership.

The Hino Pomona dealership is well equipped to grow the business in terms of both truck sales and maintenance. The facility has a parts and service centre that caters for the high roof modern trucks and trailers. The workshop also has a brake roller tester and diagnostics equipment to ensure efficient vehicle diagnostics.

An important offering by this dealership is 24/7 servicing, which is available by appointment and should be appealing to many fleet customers. In addition, Hino Pomona has a mobile workshop that enables it to conduct service and minor repairs on trucks at its customers’ premises. Reliable parts supply is critical for fleet operators and here Hino Pomona has a substantial stock of genuine Hino replacement and service parts.

“Over the years, Hino has grown and improved its offerings in South Africa and is now a strong competitor in the medium, heavy and extra-heavy market segments with its 300, 500 and 700 models,” says Anton.

The Pomona Hino dealership in Kempton Park, Gauteng.

“The Dyna is now the Hino 200 and falls into the light commercial vehicle segment. All these models have been upgraded or replaced by all-new ranges in the past few years, with the latest renewal being the 700 Series, which competes in the high volume extra-heavy category.

“All these models are assembled at our modern plant near Durban and are backed up by an extraordinarily dedicated support system, which places major focus on the Customer Experience. Hino has a proud record of coming out tops in the quarterly DataTrack surveys of South African fleet operators, and for the last quarter of 2023, Hino was not only No 1 in the combined total, but also the top brand in terms of sales, service and parts,” he adds.

“With this proven back up, both locally and globally, as well as ranges of modern trucks built for a country like ours, we are confident we will exceed our own expectations for Hino Pomona. We know the current market is tough and highly competitive but we are confident that the team we have put together will be up for the challenge,” concludes Fortunate.

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