The awards marked a celebration of 46 consecutive years of market leadership, a milestone that reflects the brand’s disciplined execution, customer‑centricity and sustained investment in its nationwide dealer network.

Centred on the theme of Challenge and Innovate, the event welcomed the network to the Sandton Convention Centre for the National Dealer Conference, culminating in the prestigious awards ceremony.

Commenting on the significance of the awards, President and CEO of TSAM, Andrew Kirby says the Toyota Dealer of the Year Awards are a cornerstone on our calendar. The awards are aimed at recognising our dealer network whose operational excellence and service innovation translate strategy into measurable growth and enduring customer trust. ‘

“Anchored on our 2026 theme Challenge and Innovate, the awards underscore Toyota’s commitment to constant improvement in a rapidly evolving, highly competitive landscape. This aligns very well with one of our values: welcome competition, which challenges us to find smart ways of doing things, be inquisitive and continuously strive to get better than before.”

Despite a highly competitive and demanding year, Hino Isando displayed exceptional performance, unwavering commitment and the drive to advance the Hino brand. The dealership demonstrated consistent effort, genuine passion and an outstanding dedication to Hino customers, playing a pivotal role in strengthening the Hino brand’s performance in 2025.

To this effect, Hino Isando surpassed new truck sales targets and delivered outstanding results alongside exceptional growth in Hino Financial Services, was said at the awards ceremony.