Absa puts data, demographics and purchase decisions under the spotlight at DealerCon
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
- Industry News
- 18 September 2025
Ryan Brews of Hatfield Volkswagen Melrose Arch scooped up the top award at the 32nd VW Grand Prix Awards Ceremony held in Cape Town.
This award recognises the dealership that consistently delivers outstanding results across all business areas.
The Grand Prix Awards ceremony honoured 72 outstanding members of the Volkswagen dealer network across 17 distinct categories. These prestigious awards celebrated excellence in dealership performance, with highlights including the coveted Micro and Macro Group of the Year awards.
“Volkswagen’s unparalleled success in South Africa rests upon the unwavering foundation of our esteemed dealer network. The network’s relentless dedication, exemplary service and profound passion not only sustain our market leadership but also elevate the Volkswagen legacy.
“We gather to honour their tireless efforts and steadfast commitment to excellence, a pledge that continues to drive our brand forward,” says Niels Wichmann, Head of Brand, Volkswagen Passenger Cars.
The coveted Dealer of the Year Award was presented to Ryan Brews of Hatfield Volkswagen Melrose Arch, marking his first win in this category.
Michael Kaftel from Hatfield Group received the Macro Dealer Group of the Year award for the eighth consecutive year. Their consistent excellence contributed at least 8% of Volkswagen’s total dealer sales.
The Dealer Group Award was presented to Kevin Pillay of CFAO Group in recognition of the group’s outstanding performance in supporting the Volkswagen brand.
“This is the power of partnership, where excellence becomes tradition and dedication writes the next chapter of our success,“ Niels concludes.
Demand, opportunity and timing – these are some of the key factors driving South African consumers’ vehicle purchasing decisions.
Mahindra South Africa held its Dealer Conference 2025 in Dubai with a focus on strengthening dealer partnerships, enhancing the customer experience and shaping the future together.
A week of your life disappears into traffic jams every year. But what if artificial intelligence could give you that time back?
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Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?
George Carlin
Mahindra South Africa held its Dealer Conference 2025 in Dubai with a focus on strengthening dealer partnerships, enhancing the customer experience and shaping the future together.
The traditional art of haggling with car dealers is getting a digital makeover. A subscription-based artificial intelligence service in the USA is now doing the negotiating for thousands of customers, promising to eliminate the stress and time commitment of securing a better price on vehicle purchases.
“I’m excited and ready for the new challenge,” says Brian Looney, the newly appointed Dealer Principal at CFAO Mobility’s brand-new Isuzu dealership at Cape Gate, which is set to be fully operational from October this year.